Batanga.com
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| Batanga | |
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| Type | Private |
|---|---|
| Founded | Miami, Florida (1999) |
| Headquarters | Coral Gables, Florida |
| Key people | Troy McConnell, founder Rafael Urbina, CEO |
| Industry | Internet Music Portal |
| Website | www.batanga.com |
Founded in 1999, Batanga.com was the first online community focused on the Latino lifestyle and Latin music. Batanga offers streaming radio stations and video as well as an online virtual community for social networking.
Batanga has about 4.5 million unique visitors per month, who generate on-demand instances of song and video streams numbering in the tens of millions per month. Batanga is the fastest growing Website targeting Latinos in the United States, who are the nation's fastest growing population, with more than 40 million residents. [1]
Based in Coral Gables, Florida, Batanga has offices in Los Angeles, New York City, and Greensboro, North Carolina. The company publishes three print magazines: Batanga Latin Music, Latino University and Latino High School.
Among Batanga's competitors vying for the Latino market are AOL Latino, Univision.com, and Yahoo-Telemundo.
[edit] Offerings
- 22 Streaming Radio Stations
- 5000+ Music Videos
- User generated Radio Stations: “My Radio”
- Latin Music Blogs
- Music download store
- Exclusive content on music, artists, autos, and lifestyle
- Ability to create personal "MyBatanga" webpage for networking with other users
