Bargaining
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Bargaining is a type of negotiation in which the buyer and seller of a good or service dispute the price which will be paid and the exact nature of the transaction that will take place, and eventually come to an agreement. Bargaining is an alternative pricing strategy to fixed prices.
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[edit] Contexts Where Bargaining is Allowed
Not all transactions are open to bargaining. Both religious beliefs and regional custom may determine whether or not the seller is willing to bargain.
[edit] Regional differences
In North America and Europe bargaining is restricted to expensive or one-of-a-kind items (automobiles, jewlery, art, real estate, trade sales of businesses) and informal sales settings such as flea markets and garage sales. In other regions of the world bargaining may be the norm even for small commercial transactions.
In areas where bargaining at the retail level is common, the option to bargain often depends on the presence of the store's owner. A chain store managed by clerks is more likely to used fixed pricing than an independent store managed by an owner or one of owner's trusted employees.[citation needed]
The store's ambiance may also be used to signal whether or not bargaining is appropriate. For instance, a comfortable and air-conditioned store with posted prices may not allow bargaining, but a stall in a bazaar or marketplace may. However, the importance of ambiance may depend on the cultural committment to bargaining. In Israel, prices on day-to-day items (clothing, toiletries) may be negotiable even in a Western style store manned by a clerk.[citation needed]
In India, a sign posted with the phrase fixed price indicates that bargaining is not allowed.[citation needed]
[edit] Religious differences
Quakers require fixed price contracts.[citation needed]
Traditionally, Jews had a limit on the allowable profit margin. Limits were also placed on renegotiations of a price for services.[citation needed]
[edit] Theories
[edit] Behavioral theory
The personality theory in bargaining emphasizes that the type of personalities determine the bargaining process and its outcome. A popular behavioral theory deals with a distinction between hard-liners and soft-liners. Various research papers refer to hard-liners as warriors, while soft-liners are shopkeepers.
[edit] Game theory
Bargaining games refer to situations where two or more players must reach agreement regarding how to distribute an object or monetary amount. Each player prefers to reach an agreement in these games, rather than abstain from doing so; however, each prefers that agreement which most favours his interests. Examples of such situations would be the bargaining involved in a labour union and the directors of a company negotiating wage increases, the dispute between two communities about the distribution of a common territory or the conditions under which two countries can start a programme of nuclear disarmament. Analyzing these kinds of problem looks for a solution specifying which component in dispute will correspond to each party involved.
Players in a bargaining problem can bargain for the objective as a whole at a precise moment in time. The problem can also be divided so that parts of the whole objective become subject to bargaining during different stages.
In a classical bargaining problem the result is an agreement reached between all interested parties, or the status quo of the problem. It is clear that studying how individual parties make their decisions is insufficient for predicting what agreement will be reached. However, classical bargaining theory assumes that each participant in a bargaining process will choose between possible agreements, following the conduct predicted by the rational choice model. It is particularly assumed that each player's preferences regarding the possible agreements can be represented by a von Neumann-Morgenstern utility function.
Nash [1950] defines a classical bargaining problem as being a set of joint allocations of utility, some of which will correspond to that the players would obtain if they reach an agreement, and another which represents what they would get if they failed to do so.
A bargaining game for two players is defined as a pair (F,d) where F is the set of possible joint utility allocations (possible agreements), and d is the disagreement point.
For the definition of a specific bargaining solution is usual to follow Nash's proposal, setting out the axioms this solution should satisfy. Some of the most frequent axioms used in the building of bargaining solutions are efficiency, symmetry, independence of irrelevant alternatives, scalar invariance, monotonicity, etc.
The Nash bargaining solution is the bargaining solution which maximizes the product of agent's utilities on the bargaining set.
The Nash bargaining solution, however, only deals with the simplest structure of bargaining. It is not dynamic (failing to deal with how pareto outcomes are achieved). Instead for situations where the structure of the bargaining game is important, a more mainstream game theroetic approach is useful. This can allow players preferences over time and risk to be incorporated into the solution of bargaining games. It can also show how the detail can matter. For example the Nash bargaining solution for Prisoners' Dilemma is different from the Nash equilibrium.
[edit] Processual theory
This theory isolates distinctive elements of the bargaining chronology in order to better understand the complexity of the negotiating process. Several key features of the processual theory include:
- Bargaining range
- Critical risk
- Security point
- Toughness dilemma
[edit] Integrative theory
The theory emphasizes the gradual and step-by-step approach to reaching an agreement. Three separate steps are distinguished: diagnostic phase, formulation phase and implementation phase.
[edit] References
[edit] Further reading
The articles in the list were not used in the creation of this article, but provide further background information on the topic. If you are reading this article, and have access to these sources, please consider editing this article and adding references from these sources. -- if you've added a reference, please remove the article from this section.
- Uchendu, Victor. "Some Principles of Haggling in Peasant Markets." in Economic Development and Cultural Change, Vol. 16, No. 1 (Oct., 1967), pp. 37-50.
