Barbara Cassani
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Barbara Ann Cassani, CBE, (born July 22, 1960) is an American businesswoman. She was the founder under British Airways of budget airline Go Fly and was the first leader of London's bid for the 2012 Summer Olympics.
Barbara Cassani was born in Boston to James Cassani and his wife Noreen. She studied at Mount Holyoke College, graduating magna cum laude with a BA (Hons) international relations in 1982; and is also a former trustee of Mount Holyoke.[1] Cassani earned a master's degree, again in international relations, from Princeton University's Woodrow Wilson School of Public and International Affairs. She was awarded an honorary degree from Cranfield University in 2004[2]
Upon graduation in 1984 she worked as a management consultant for Coopers & Lybrand before moving to work in the U.S. operation of British Airways. There she worked in sales, marketing, and on the team that integrated Dan-Air into BA's business.
In 1997, facing increasing competition from budget airlines Ryanair and easyJet, British Airways decided to found its own budget offering. Chief Executive Bob Ayling selected Cassani for the task, giving her only £25 million in seed capital. The company began operations in 1998 and reached profitability two years later. In 2001 Cassani led a management buyout of the company (with most of the funding coming from venture capital firm 3i), and became its first Chief Executive.
In 2002, Cassini won the Veuve Clicquot Businesswoman of the Year award [1]. Later in 2002 the airline was bought by rival easyJet (a move bitterly opposed by Cassani) and she was not offered a position in the merged company. She next released a book detailing her experiences at Go; Go - An Airline Adventure (ISBN 0-316-72662-1) won a number of business publishing awards the following year.
In October 2003 Cassani became a non-executive director of retailer Marks & Spencer, a position she relinquished when she accepted the olympic position. After her olympic tenure she was one of the executives mooted as taking over as the struggling company's Chief Executive.
In June 2003 she was appointed to chair London's bid to host the 2012 Summer Olympics. The organising committee felt that her business background would give the bid a badly needed professionalism; the organisational reputation of British sport had already been tarnished when it won the right to host the 2005 World Athletics Championships but was forced to withdraw when the promised stadium could not be built.
Cassani's selection surprised many commentators, as she was unknown in the highly political world of Olympic sport. Although she was married to a Briton and had lived in the country for more than a decade, her American nationality also raised some eyebrows. She led the bid through the first phase of the two-stage bidding process. During her tenure the newly formed bid corporation grew to a staff of 80, with many large institutional backers, and gained increasing buy-in from a sceptical British public and political class. Her team created the bid's master plan, which detailed where events would be held, what infrastructure would be built, and provided an overall budget projection for the games. This was submitted to the International Olympic Committee in the spring of 2004, and on the strength of it London was selected as one of the five candidate cities.
In March 2004, the Daily Telegraph diary printed claims that Cassani had been highly critical of Tony Blair, saying "To be frank he wasn't very bright ... the subject he got most animated about was beach volleyball". Cassani sued for libel saying that the story was not only completely without foundation but also highly damaging to the bid; on April 21 the Telegraph admitted that she had made none of the remarks attributed to her, and agreed to apologise in print, pay her costs and make a donation to the Olympic bid committee.
In May 2004 Cassani announced she was stepping down as chairman in favour of olympic gold medalist and politician Lord Coe, saying that she felt the bid had reached a stage where his track record in the Olympic movement would be more useful to the bid than her technical and managerial experience. Some commentators felt, however, that her departure had been precipitated by internal politics in the British sports establishment. Pierre-Yves Gerbeau, who she had appointed as the bid's ambassador, quit the effort shortly afterward she stepped down, saying the way Cassani had been treated was "shocking" [2].
Cassani stayed on with the bid, serving under Coe as Vice Chairman responsible for technical aspects of the bid. She continued to serve on the board (working unpaid one day per week); the IOC awarded the XXXth Olympiad to London on July 6, 2005.
Barbara Cassani married British investment banker Guy Davis in 1985. The couple have two children, Lauren and James. Lauren plays keyboard in London rock band Feedback. She is a keen horse rider, and competes in showjumping and dressage events. Since stepping down from the Olympic bid Cassani has been working on plans for a new startup company, and appears as a business and management speakeron the public speaking circuit.
