Talk:Ballard Power Systems
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[edit] Submarine
possible use for the canadian navy
[edit] Market Diversity
I've noticed a mass confusion happens within the market about BPS and its ability to achieve goals, where various businesses and investors have blamed BPS to not make any forward movement. BPS has succeeded, however, with very favorable results. The focus of the busines is on fuel-cell technology and this is where the success begins. Those that throw stones have claimed that BPS failed to market any fuel-cell vehicle. BPS does not, however, manfacture an assembly line of fuel-cell vehicles. BPS designs, develops, and manufactures fuel-cell technology. It is up to other companies to use the technology to market their product that features a Ballard Power Systems' fuel cell. Somehow there is a continual blame that BPS has to market the assembly line of fuel-cell vehicles before any success is noted. Perhaps there some of this confusion is brought on by misinterpretation of the companies goals. The chance to do away with gasoline engines is a major motivation, but it is not one and only goal. BPS provides the technology so other companies can modularize such fuel-cell into their vehicles, but this hasn't caught on as expected. Instead, major vehicle manfactures have created specialized version of their vehicles to market the fuel-cell option. It's not really an option when you can't buy your old favorite model with a fuel-cell engine instead of a gasoline engine. Its obvious why this continues. The crude oil market is big, and if the vehicle manfactures make fuel-cell vehicles in special designs then people won't rush to buy them, which keeps the crude oil market, consequently and obviously intentionally, in flow for a long time. Don't blame BPS becuase it doesn't market the vehicle because BPS never claimed it would market the vehicles. It successfully markets the engine.
Further, if vehicle manfacturese made next years model of vehicle with a modular engine option, we would be ready for fuel-cell vehicles at that time. The 2005 models have engines that are specifically built for a body style of a vehicle. You can't easily remove a engine and add a different manfacturers engine inside. There are vehicles were that is possible, but it isn't enough to say they have modular engine options.
Anyways, I put this here because I couldn't easy add these notes to the article page. Somehow there may be text we could add to the article page about these issues, and if you do come by them please do add them. Thanks. ---- Mr. Ballard 01:44, 21 October 2005 (UTC)
Usually companies have to pay for advertising. We in the industry regard Ballard as a joke because they keep saying that fuel cell cars will be on the road in four years (etc), think how long it took to develop Prius which needed no infrastructure. Greglocock 10:26, 19 September 2006 (UTC)
