Baker Hughes INTEQ

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Baker Hughes INTEQ is among the world's leading oilfield drilling service companies. INTEQ was formed from the legacy companies of Eastman Christensen, Teleco MWD, Milchem and Exlog which were bought over by the Baker Hughes Inc in the late 1980s. These trade names were dropped in favour of INTEQ which was originally coined to emphasize on the company's marketing campaign where it 'Integrated Technology' (from the various legacy companies) which would stand out on 'Quality'. The origin of the name was however never used in marketing the business.

INTEQ also originally incorporated the drilling fluids division of Baker Hughes which consisted of Milpark and others. This division was called 'INTEQ drilling fluids' which provided the premier brands in oil & gas well drilling muds and wellbore cleaning fluids. The two lines of business however were jagged edged in their operating structures and after a minor downturn in the drilling fluids business in 2003, the 'Advanced Drilling systems' line of business was seperated out from the drilling fluids to create another division simply known as Baker Hughes Drilling Fluids or BHDF. The Advanced Drilling systems consisted of the Directional drilling, MWD/LWD, Surface Logging and Coring services. The now rapidly dying business of Wellbore surveying is also a part of INTEQ whose main competitor is Sperry Drilling Services.

INTEQ's main competitors are Schlumberger Drilling & Measurements (previously known as Anadril), Sperry Drilling services (part of the Halliburton group) and Pathfinder Energy services (breakaway of Halliburton). Weatherford recently acquired a smaller player Precision Drilling Systems which is gaining market share on account of its higher temperature endurance tools.

The company's flagship brand has been the AutoTrak steerable system which a pioneering directional drilling tool and was responsible for the company's relatively strong market share in the past few years. The tool is fundamentally different compared to contemporary rivals such as the Power-drive and the GeoPilot employing the hybrid technique 1 of "pushing and pointing (vectoring) the bit" rather than only "pointing the bit" or only "pushing the bit".2

1.http://www.bakerhughes.com/bakerhughes/inDepth/10.no1.2004/article_inteq.pdf
2.http://www.freepatentsonline.com/6840336.html

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