Backcountry.com
From Wikipedia, the free encyclopedia
| Backcountry.com | |
 |
|
| Type | Private |
|---|---|
| Founded | 1996 |
| Headquarters | Park City, Utah |
| Key people | Jim Holland , John Bresee |
| Industry | Retail |
| Products | Outdoor gear |
| Revenue | $52 Million |
| Employees | 250 |
| Slogan | We use the gear we sell. |
| Website | www.backcountry.com |
Backcountry.com is a top 50 online retailer[1] specializing in outdoor gear for the skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running, and snowshoing. Backcountry.com carries brands like The North Face, Salomon, Oakley, Burton snowboards, K2, Black Diamond, and, Rossignol to name a few.
In October 1996 Jim Holland and John Bresee founded BackcountryStore.com, later to become Backcountry.com. The company began in a tiny garage in Heber, Utah. The company is currently located in Park City, Utah and employs 10 to 15 (depending on the time of year) semi-professional, professional and Olympic athletes.
Backcountry.com pursues retail niche marketing. For example, Backcountry.com is operating and marketing Tramdock.com specifically to skiers and DogFunk.com to snowboarders. The company is also noted[2] for pursuing an Open Source Software platform wherever possible, using Linux, Postgresql, Zimbra, and even Mediawiki to run the company.
[edit] Competitors
- Altrec
- Armed Forces Merchandise Outlet
- Cabela's
- Campmor
- Eastern Mountain Sports
- eBay
- L.L. Bean
- Moosejaw.com
- MountainGear.com
- Getzs.com
- R.E.I.
[edit] References
- Peters, Kurt The Age of Innovation, Internet Retailer, December 2005
- Red Hat Case Study http://www.redhat.com/rhel/informationcenter/successstories/consumer/backcountry/ , August 2006
