Bónus

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Bónus[1] is an Icelandic/Faroese no-frills supermarket chain of Hagar. Bónus operates 24 stores in Iceland and four in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.

[edit] History

Bonus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake. A year later, the chains merged, but keeping their separate identities, to form Baugur Group. Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.

[edit] External links

[edit] Note

  1. ↑ Bónus is always written with an accent on the “o”.
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