Avon (publishers)

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An early Avon Books edition from the 1940s of the Simon Templar mystery short story collection, The Saint Intervenes.
An early Avon Books edition from the 1940s of the Simon Templar mystery short story collection, The Saint Intervenes.

Avon Publications was a paperback book and comic book publisher. It today exists only as an imprint of HarperCollins, publishing primarily romance novels and some books in other genres.[1]

Avon Books was founded in 1941 by the American News Corporation to create a rival to Pocket Books. They hired Joseph and Edna Meyers to establish the company. They bought out J.S. Ogilvie Publications, a pulp magazine publisher, and renamed it "Avon Publications". They also got into comic books.

In 1953, Avon Books sold books in the price range of 25¢ to 35¢ and were selling more than 20 million copies a year. Their books were characterized by Time Magazine as "westerns, whodunits and the kind of boy-meets-girl story that can be illustrated by a ripe cheesecake jacket." [2]

Avon was bought by the Hearst Corporation in 1959.[3] In 1999, the News Corporation bought out Hearst's book division, and merged Avon with HarperCollins.

[edit] Avon Comics

From at least 1945 through the mid-1950s, Avon published comic books. Its titles included horror fiction, science fiction, Westerns, romance comics, war comics and funny-animal comics. Most titles lasted only a few issues, with the six longest-running detailed in the complete list below:

  • All True Detective
  • Atomic Spy Cases
  • Attack On Planet Mars
  • Avon Fantasy - An Earth Man On Venus
  • Bachelor's Diary
  • Badmen of the West
  • Badmen of Tombstone
  • Behind Prison Bars
  • Betty and Her Steady
  • The Blackhawk Indian Tomahawk War
  • Blazing Six Guns
  • Boy Detective
  • Buddies in the U.S. Army
  • Butch Cassidy
  • Campus Romance
  • Captain Silver's Log of the Sea Hound
  • Captain Steve Savage (1950 and 1954 series)
  • Chief Crazy Horse
  • Chief Victorio's Apache Massacre
  • City of the Living Dead
  • Complete Romance
  • Cow Puncher
  • Custer's Last Fight
  • The Dalton Boys
  • Davy Crockett
  • Diary of Horror
  • Eerie (1947 series) and Eerie (17 issues, 1951-53)
  • Escape from Devil's Island
  • Famous Gangsters
  • Fighting Daniel Boone
  • Fighting Davy Crockett
  • Fighting Indians of the Wild West! (plus 1952 annual)
  • Fighting Undersea Commandos
  • Flying Saucers (1950 and 1952 series)
  • For a Night of Love
  • Frontier Romances
  • Funnies Annual
  • Funny Tunes
  • Gangsters and Gun Molls
  • Geronimo
  • Going Steady with Betty
  • Jesse James (24 issues plus 1952 annual, 1950-56; no issues #10-14 published)
  • King of the Bad Men of Deadwood
  • King Solomon's Mines
  • Kit Carson
  • Last of The Comanches
  • Little Jack Frost
  • The Mask of Dr. Fu Manchu
  • The Masked Bandit
  • Merry Mouse
  • Molly O'Day
  • Murderous Gangsters
  • Night of Mystery
  • Out of This World
  • Out of This World Adventures
  • Outlaws of the Wild West
  • Pancho Villa
  • Parole Breakers
  • Penny
  • Peter Rabbit Comics (#1-6, 1947-1949) and Peter Rabbit (#7-34, 1950-56)
  • Peter Rabbit Easter Parade (one-shot)
  • Peter Rabbit Jumbo Book (one-shot)
  • Phantom Witch Doctor
  • Pixie Puzzle Rocket To Adventureland (one-shot)
  • Police Line-Up
  • Prison Break!
  • Prison Riot
  • Realistic Romances
  • Red Mountain featuring Quantrell's Raiders
  • Robotmen of the Lost Planet
  • Rocket to the Moon"
  • Romantic Love (1949 and 1954 series)
  • The Saint (12 issues, 1947-1952)
  • The Savage Raids of Chief Geronimo
  • Sea Hound
  • Secret Diary of Eerie Adventures
  • Sensational Police Cases
  • Sheriff Bob Dixon's Chuck Wagon
  • Sideshow
  • Slave Girl Comics
  • Space Comics
  • Space Detective
  • Space Mouse
  • Space Thrillers
  • Sparkling Love
  • Spotty the Pup
  • Strange Worlds (22 issues, 1950-1952, 1954-1955)
  • Super Pup
  • Teddy Roosevelt and His Rough Riders
  • Television Puppet Show
  • U.S. Marines in Action
  • U.S. Paratroops
  • U.S. Tank Commandos
  • Undersea Fighting Commandos
  • The Underworld Story'
  • The Unknown Man
  • War Dogs of the U.S. Army
  • Western Bandits
  • White Chief of the Pawnee Indians
  • White Princess of the Jungle
  • Wild Bill Hickock (28 issues, 1949-1956)
  • Witchcraft
  • With the U.S. Paratroops Behind Enemy Lines

[edit] External link

[edit] References

  1. ^ Avon home page. Accessed 1/6/2007.
  2. ^ "Highbrow Smorgasbord," Time Magazine, August 10, 1953.
  3. ^ "Quiet Deal," Time Magazine, Augusut 31, 1959.