Avi Arad

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Avi Arad

Born	1948 Cyprus

Avi Arad (Hebrew: אבי ארד) is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s. Arad is credited as executive producer for all of animated cartoons with Marvel characters created in the 1990s, starting with 1992's X-Men (animated series) for Fox Kids. Arad was the Executive Producer of Blade: The Series.

1 Takeovers
2 Quotes
3 Producer Filmography
4 Trivia
5 References
6 External links

[edit] Takeovers

When Toy Biz took over Marvel Comics in a complicated deal that included wrestling the rights to Spider Man and other superheroes that Marvel had sold earlier, that was resolved after Intellectual Property litigator Carole Handler found a unique reading of the patent law that allowed Arad's Toy Biz the ownership rights; he became that company's CEO.^{[citation needed]} ^{[opinion needs balancing]} He was instrumental in getting Marvel out of bankruptcy and expanding its profile through licensing deals and movies. On May 31 2006, Arad resigned his many Marvel positions including his leadership of Marvel Studios to form his own production company, Avi Arad Productions, where he will continue to work on various Marvel projects.

[edit] Quotes

"Idiots. Idiots. Did you see 'Red Dragon'? Did you see that? And you saw 'Family Man', which is totally different, a very emotional story. Then, you have two giant comedies. What are they thinking? This is a great filmmaker. Do you know how much experience this guy has? Let alone his new Jessica Simpson video? This guy knows what he's doing."^[1] - said against fans who expressed their dissatisfaction about Brett Ratner being the director of the X-Men 3 movie. Since then Arad has apologised to the fans for hiring Ratner and has said on Access Hollywood he would not work with Ratner any time soon and especially for Marvel based movies.