AV idol

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An AV Idol (adult video idol; AV actress (AV女優 AV joyu?)) is a Japanese idol that works in the pornographic business, often both as an actress as well as a model. Since the dawn of the AV industry in the early 1980s, hundreds of AV idols have debuted every year, with an average career span of about a year, appearing in five or ten videos during that time.[1] Notable AV idols have careers spanning several years, have a high general public recognition, or make a significant impact on the industry in some other manner.

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[edit] The AV industry in Japan

The line between "adult" and family entertainment in Japan is not as clear-cut as it is in some other countries. A celebrity may appear in AVs after already having established a career in mainstream television. Also, it is not rare for a popular AV actress to go on to mainstream celebrity.[2] Fornander reports that "a background in porn is not necessarily a skeleton in the cupboard anymore. In some cases, it’s a career move."[3]

The AV, or "Adult Video" market is a major industry in Japan, reportedly worth about ¥400 billion per year. In 1992, it was reported that over 11 AVs were being made every day by over 70 production companies in Tokyo alone. The AV market was estimated to make up about 30 percent of Japan's video rentals.[4] It was estimated in 1994 that, between legal and illegal videos, around 14,000 AVs a year were being made in the country, in contrast to about 2,500 in the United States.[5]

[edit] The AV actress

Early AV performers were often struggling actresses who could not find work in the theatrical Roman Porno films and girls from the soaplands.[6] AV star Kaoru Kuroki has been credited with raising the status of AV idols in the public's eye. According to Rosemary Iwamura, "she didn't seem to be making videos because of a lack of options but rather as an informed choice."[7]

AV actresses are usually recruited by scouts in Tokyo neighborhoods such as Roppongi, Shinjuku and Shibuya. These scouts are affiliated with talent agencies who then hire the actresses to the AV production companies. Some women wishing to appear in AVs apply to the production companies, but they are usually referred to the talent agencies. The production companies are typically charged ¥1.5 million or more for an actress to appear in a video.[8] AV actresses make between ¥200,000 and 4 million yen per video.[9]

AV fans are invited to follow the progress of a prominent AV actress' career over several video appearances. In her AV debut video, the actress is introduced as a "new face," and her inexperience is played up in interviews preceding the modeling and sex scenes. Following this debut video, the AV audience follows the actress' journey through sexual awakening, and her eventual specialization, after about five AV appearances, in a specific genre such as lesbianism or SM. Once the actress has established herself as a mature AV star, she has the options of continuing into some of the more outrageous AV genres, retiring, or, sometimes, re-emerging under a new name as a "new face."[10]

[edit] Types of AV idols

Bornoff identifies some Japanese AV stereotypes as, "the prim Office Lady, the virgin-next-door, the randy farm girl, the leotarded aerobics enthusiast, the sexy predator in the hot-spring resort and, last but not least, the self-assertive slut who is put in her place by being gang-banged on the floor of the cutting room."[11] Also, noted AV director "Tarzan" Yagi says that a successful AV actress should fit into an easily-identifiable type which, "can be identified at a glance, making it easier for viewers to recognize the type they prefer." Yagi mentions, "the 'slender' type, 'Lolita' type, 'buxom' type and so on."[12]

Some major AV types include:

[edit] Busty

While a few early AV idols such as Kyoko Nakamura and Eri Kikuchi made their careers off their large busts, Noriyuki Adachi singles Kimiko Matsuzaka's 1989 debut as the point at which the "Big Bust Boom" (巨乳ブーム - Kyonyu Boom) was set on fire.[13] In the years following Matsuzaka's debut, the AV world was never without another major big-bust AV idol, including Mariko Morikawa and Anna Ohura. By the mid-1990s, the Big Bust genre had become a staple of the AV industry.

[edit] Mature

The vast majority of AV actresses make their debuts in their late teens.[14] However, in the mid-1990s, a trend for "mature women" models in AVs became evident.[15] While youthful debuts would still remain the norm, this broadening in tastes would pave the way for the debuts of future "mature" AV stars like Aki Tomozaki in 2000, and Maki Tomoda in 2006, both of whom had reached their 30th birthdays at the time of their debuts. These older actresses became popular in AVs with an incest theme.[16]

[edit] Some notable AV idols

Of the literally hundreds of women who make AV debuts in Japan yearly, this is a list of a few AV idols who are notable for reasons such as a making a major impact on the industry, for their high public visibilty, or for their extraordinarily long careers.

[edit] 1980s

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[edit] 1990s

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[edit] 2000s

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[edit] References

  1. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  2. ^ Iwamura, Rosemary (1994). Letter from Japan: From Girls Who Dress Up Like Boys To Trussed-up Porn Stars - Some of the Contemporary Heroines on the Japanese Screen. Continuum: The Australian Journal of Media & Culture, vol. 7 no. 2. Retrieved on February 18, 2007.
  3. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  4. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  5. ^ Diamond, Milton; Ayako Uchiyama (1999). Pornography, Rape and Sex Crimes in Japan. Pacific Center for Sex and Society; University Of Hawai`i. Retrieved on February 18, 2007.
  6. ^ AV producer Shoichi Yoshimura, quoted in Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  7. ^ Iwamura, Rosemary (1994). Letter from Japan: From Girls Who Dress Up Like Boys To Trussed-up Porn Stars - Some of the Contemporary Heroines on the Japanese Screen. Continuum: The Australian Journal of Media & Culture, vol. 7 no. 2. Retrieved on February 18, 2007.
  8. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  9. ^ Stovall, Albert. The AV Director. Sake Drenched Postcards. Retrieved on February 18, 2007.
  10. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  11. ^ Bornoff, Nicholas [1991] (1994). "18 (Naked Dissent)", Pink Samurai: An Erotic Exploration of Japanese Society; The Pursuit and Politics of Sex in Japan, Paperback, London: HarperCollins, 609. ISBN 0-586-20576-4. 
  12. ^ Connell, Ryann. "Porno queen's mysterious death -- murder or suicide?", mainichi-msn.co.jp, July 11, 2005. Retrieved on February 18, 2007.
    Kamiyama, Masuo. "The sultry secrets of AV starlets' prolonged careers", mainichi-msn.co.jp, October 22, 2005. Retrieved on February 18, 2007.
  13. ^ Adachi, Noriyuki. アダルトな人びと - Adaruto na Hitobito ("Adult" People) (in Japanese). Tokyo: Kodansha, 50. ISBN 4-06-205546-5. 
  14. ^ Fornander, Kjell (July 1992). A Star is Porn. Tokyo Journal. Archived from the original on 2006-05-16. Retrieved on February 18, 2007.
  15. ^ Satomi Shinozaki biography. Shin-Toho History. Retrieved on February 18, 2007.
  16. ^ Stovall, Albert. The AV Actress. Sake-Drenched Postcards at bigempire.com. Retrieved on March 3, 2007.

[edit] Sources

[edit] See also

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