Australian Fashion Week

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Australian Fashion Week is a twice yearly fashion industry event showcasing the latest seasonal collections from Australian and Asia Pacific Designers. The Summer season collections take place in Sydney Harbour in April of each year, with the newly established Trans Seasonal collections occurring in September of every year at Melbourne's St Kilda pier.

With a growing profile on the international fashion week circuit AFW has helped bring high acclaim to a number of Australian designers such as Toni Maticevski, ericaamerica, Easton Pearson and Gwendolyne. Started in 1995 by CEO and Founder Simon Lock the event now known as Rosemount Australian Fashion Week (formerly Mercedes Australian Fashion Week) has become a high profile media moment on the fashion calendar, helping to ensure Asia Pacific designers a place on store shelves the world over. The week has also spawned valuable spin off events such as Mercedes Start Up and a number of high profile charity fund raisers.

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