ATV-10

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Network Ten Melbourne (Channel Ten)

Type	Broadcast television station
Country	Australia
Availability	Metropolitan Melbourne
Founded	1963
Slogan	Seriously Ten!
Market share	22.7% (2006)
Licence Area	Melbourne
Owner	Network Ten
Launch date	August 1, 1964 as ATV-0
Digital channel	VHF 11
Analogue channel	VHF 10
Callsigns	ATV-10
Affiliation	Network Ten
Website	www.ten.com.au

ATV-10 is a television station in Melbourne. It is part of Australia's "Seriously Ten".

The licence to operate Melbourne's third commercial television station was awarded to transport magnate Sir Reginald Ansett in April 1963. The new channel, ATV-0, began transmission on 1 August 1964. The station's studio complex was located in the then outer eastern suburb of Nunawading. The channel often lagged third in the ratings, in part due to reception problems encountered with the new 0 channel at the low end of the VHF dial.

ATV-0's first news presenter was News Director Brian Wright, before Barry McQueen took over regular newsreading duties. ATV-0's initial news format on weeknights was a 45-minute bulletin starting at 6.15pm which was to compete with the 30-minute bulletins offered by rivals GTV-9, HSV-7 and ABV-2. The news format endured many changes over the years and different newsreaders. Other newsreaders included Ralph Neill (1973), Bruce Mansfield (1974-79), Annette Allison (1978), Michael Schildberger (1979), Peter Hanrahan (1979), David Johnston (1980-95), Jana Wendt (1980-82), Jo Pearson (1982-87 and 1991-93), Tracey Curro (1988-90), Marie Louise Thiele (1994-95), Mal Walden (1996-), Jennifer Hansen (1996-2005) and Helen Kapalos (2006-).

The channel became successful in 1972 with the nightly soap opera Number 96.

In 1979, Rupert Murdoch gained a controlling interest in ATV-0 and Sydney television station TEN-10. On 20 January 1980, ATV-0 changed frequency to ATV-10 when Gippsland station GLV-10 changed frequency to become GLV-8.

1 Program production
2 Station slogans
3 Logo Guide
- 3.1 Pre-Network Logos

[edit] Program production

The Nunawading facilities were expanded to provide 5 operational studios and the centre became the largest producer of Australian produced TV content including, Neighbours, Young Talent Time, Rove Live, Australian Idol Live and Good Morning Australia (GMA With Bert Newton).

These are the programs produced by Network Ten Melbourne:

Thank God You're Here (2006-)
The Wedge (2006-)
Ten News
9am with David and Kim (2006-)
The Panel (1998-2003)
Rove Live (2000-, Began on Nine as "Rove")
Neighbours (1986-, Began on Seven in 1985)
Ten Eyewitness News
Young Talent Time (1971-88)
The Secret Life Of Us (2001-05)
Number 96 (1972-77)
The Box (1974-77)
Good Morning Australia as GMA with Bert Newton (1992-2005)
The Early Bird Show (1977-80, 1985-89)
The Henderson Kids (1985-87)
Totally Full Frontal (1998-99, Began on Seven as "Full Frontal")
Matlock Police (1971-75)
Prisoner (1979-86)
Hinch (1992-93)
Double Dare (1989-92)
Family Double Dare (1989)
It's a Knockout (Network Ten - 1985-87)
The Price Is Right (1973-74, 1989-92)
Holiday Island (1981)
Punishment (1981)
The Restless Years (1977-81)
Return to Eden (1986)

In 1992, ATV-10 relocated from the by then famous Nunawading studios to the Como Centre in inner suburban South Yarra. The Nunawading premises is now operated by Global Television and ATV-10 leases the facility for production of programs such as Neighbours, Thank God You're Here, Australian Idol Live and Rove Live. Although GMA With Bert Newton (1992-2005), 9am With David & Kim were/are broadcast from the Como studios in South Yarra, along with news, current affairs and sports.

[edit] Station slogans

Melbourne is ATV Channel 0: 1965.
That's Entertainment: 1966.
There's Something Happening Everyday on Channel 0: 1967.
MacArthur Park: 1968-76.
First in Color: 1974-75.
Dancing Mouse: 1976.
0's the Go: 1976.
This is Channel 0: Summer 1976/77.
0 What a Night: 1977.
Good Vibrations: Summer 1977/78.
0 For the Good Times: 1978.
Keep Your Eye on the 0: Summer 1978/79.
The World of 0: 1979.
Let's Share This Summer on Channel 0: Summer 1979/80.
You're on Top with Ten: 1980.
Summer on Ten: Summer 1980/81.
We're Looking Good on Ten: 1981.
Looking Good This Summer: Summer 1981/82.
Reach for the Stars: 1982.
You're Looking Good: 1983.
You're Home When You're Home on Ten: 1984.
Logo Flip: June 3, 1984.
It's You're Home on Ten: 1984-86.
We've Got It Together: 1987.
X TEN: January 24, 1988 - July 23, 1989.
We're For You: 1988.
You've Got a Friend on Ten: 1989.
10 TV Australia: July 23, 1989 - January 1991.
The Entertainment Network: 1991-94.
That's Entertainment: 1991.
This is it: 1992.
It's on Ten: 1993.
That's Melbourne: 1994.
Give Me Ten: 1995-96.
Get Ready: 1997.
Abstract Ten: Jan. - Jul. 1997.
Entertainment TV: Aug. - Nov. 1997.
Have a Cool Summer: Summer 1997/98.
Turn Me On: 1998-99.
Various: 1999-2000.
Let Ten Entertain You: Summer 2000/01.
Seriously Ten!: Early 2001 - Summer 2001/02.
Seriously...: Early 2002 - February 13, 2006.
Celebrating 40 Years in Melbourne: August 2004.
0 to 10 in 40 Years: Aug. 21, 2005. (Ten: Seriously 40 Montage)
Seriously Ten! (What I Like About You): Feb-Nov 2006.
Summer's Seriously Ten! (Sun All Day, Ten All Night): Summer 2006/07.
Seriously Ten! (There's No Better Place To Be): Feb 2007-?

[edit] Logo Guide

ATV Channel 0 Melbourne: 1964-65.
ATV Channel ‘0’: 1965-68.
Channel 0: 1968-70.
0: 1971-73.
0 Melbourne: 1973-74.
First in Color: 1974-75.
4-Segmented 0: 1976-80.
10: 1980-84.
TEN: 1984-88.
X TEN: 1988-89.
10 TV Australia: 1989-91.
Ten Version 1: 1991-99.
Ten Version 2: 1999-?

[edit] Pre-Network Logos

Used in articles promoting the launch of ATV-10 (then ATV-0)	Used from 1964 to 1965 on ATV-10	Used from 1965 to 1968 on ATV-10	Used from 1968 to 1970 on ATV-10
Used from 1971 to 1973 on ATV-10	Used from 1973 to 1974 on ATV-10	Used from 1974 to 1980 on ATV-10	Used from 1980 to 1984 on ATV-10