Athena Wissenschaftsmarketing
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| Athena Wissenschaftsmarketing | |
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| Type | GbR |
|---|---|
| Founded | 2006 in Heidelberg, Germany |
| Headquarters | Heidelberg, Germany |
| Key people | Dr. Alexander Emmerich, Christiane Rösch, and Daniel Sommer Founders & CEOs |
| Industry | Marketing |
| Employees | (2006) |
| Website | www.athena-marketing.de |
Athena Wissenschaftsmarketing is a full-service agency specialized in international student recruitment, release and branding of international programs and academic institutions. The company was founded in October 2006 as spin-off from the Heidelberg Center for American Studies (HCA). As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department of the Ruprecht Karls University Heidelberg.
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[edit] Corporate profile
Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic.
[edit] Management team
- Dr. Alexander Emmerich: Managing Director, Art Director
- Christiane Rösch: Managing Director, Strategic Planning
- Daniel Sommer: Managing Director, Sales and Communication
[edit] Expertise
- branding
- Event marketing
- Guerilla marketing
- International marketing
- Internet marketing
- Marketing plans
- Marketing strategy
- Strategic marketing
- Operational marketing
