Wikipedia:Articles for deletion/XS Energy Drink

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was no consensus, defaulting to keep. Can't sleep, clown will eat me 05:26, 5 January 2007 (UTC)

[edit] XS Energy Drink

XS Energy Drink (edit|talk|history|links|watch|logs)

This article has been around for two years but has never had a decent source. The only references I can find from Google are related to its distributor, multi-level marketing company Quixtar, to folks who are selling it, and some reviews on BevNet[1] (they review every beverage). The BevNet forum has almost banned any mention of it due to spamming and the lack of credible sales figures.[2] The product does not appear to meet WP:CORP. Will Beback · † · 04:55, 31 December 2006 (UTC)

• Delete per nom. TJ Spyke 04:58, 31 December 2006 (UTC)
• Weak Keep I've heard of it before. Not sure if the page meets WP:Notability, though. S h a r k f a c e 2 1 7 04:58, 31 December 2006 (UTC)
• Delete - Red Bull gets well over 13 Million google hits, while XS Energy Drink manages to get a slim 208,000. I'm an avid drinker of energy drinks in general, and caffeine specifically. I've never even so much as seen, say much less actually consumed, this product. It's comparatively low amount of google hits shows me that it is not nearly as popular as the article claims to be. To me the article reads like an ad, the product DEFINITLY fails WP:NOTE and contains no sources, failing WP:CITE. I'd move towards speedy under CSD:G11, if Will Beback's argument hold water. wtfunkymonkey 05:54, 31 December 2006 (UTC)
• Delete per the details in the linked forum thread [3]. If what "BevNET" said therein is credible, there will never be a source for the #2 drink claim, and this is the only statement making this product look notable. Flyingtoaster1337 12:57, 31 December 2006 (UTC)
• Delete per nom. Advertising. Allow re-creation if and when someone finds a reliable published source for the claim of its being the second most popular energy drink in the U. S. Dpbsmith (talk) 00:54, 1 January 2007 (UTC)
• Weak Keep - BevNet has it ranked #3 on "Top Three Diet Energy Drinks (for the US Market) ranked on consumer taste/appearance".[4] and fifth most common requested brand for info [5]. XS's UK website says - " # According to BevNet.com, XS Energy Drinks in the United States had sales of almost $79 million in 2004 and are now the second largest energy drink in the US! # IBO’s in Australia have taken XS to within one percentage point of their market leader". This source, a company founder says it was #2 in 2003 with $51 million in sales, over $70 million in sales in 2004 and over $90million in 2005. One article I found said in '05 Red Bull has 47% of the market with $700million. That makes $90 million 6%. Given the huge number of brands out there, 6% could quite easily be #2. This report though lists the leading brands and doesn't show XS. Problem with direct sales brands is they often don't show up in sales statistics. Might be considered notable in that it comes in multiple flavours unlike competitors, as noted here. Found another source (blog comment) that says it has 19% of market share in Australia, cf Red Bull 20%. I'm writing to suppliers for info. One area of confusion may be in diet energy drinks vs normal energy drinks. --Insider201283 17:59, 3 January 2007 (UTC)
• Keep, if it is even near being the second most sold energy drink it is obviously notable as so many people drink it. bbx 04:19, 5 January 2007 (UTC)

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.