Art asset
From Wikipedia, the free encyclopedia
An art asset, in computer graphics and related fields (particularly video game and visual effects production) is an individual piece of digital media used in the creation of a larger production. Art assets include synthetic and photographic bitmaps (often used for texture mapping, 3D models consisting of polygon meshes or curved surfaces), shaders, motion captured or hand-animated animation data, video and audio samples.
The term "art" is used to distinguish the creative (or real-world) elements of a production from the software or hardware used to create it: there is no requirement that the data represents anything artistic.