Arnold Worldwide
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| Arnold Worldwide | |
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| Type | |
|---|---|
| Founded | |
| Headquarters | Boston (HQ), 6 Countries |
| Key people | Ed Eskandarian (Chairman & CEO) |
| Industry | Business Services |
| Products | Advertising & Marketing |
| Parent | Havas |
| Website | http://www.arnoldworldwide.com/ |
Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. Three-quarters of its revenue is derived from the United States. Advertising Age Magazine ranked Arnold as the #19 US agency in 2005 with revenues of $114m.
Arnold & Co (formerly Arnold, Fortuna, Lawner and Cabot) was a conglomeration of Boston-based advertising agencies. The agency is named Arnold after its founder and former chairman, Arnold Rosoff, who started Arnold & Co in 1946. He retired in 1986 and sold the agency to his employees. The agency was then acquired by Ed Eskandarian in 1990. In 1995, Eskandarian sold Arnold Communications to Snyder Communications. Arnold was acquired by Havas when it purchased Snyder Communications in September 2000.
The agency has grown organically. Its network has also grown through partnerships with Havas agencies and through agency acquisitions, such as McKinney & Silver. Further expansion was halted in 2003 as Havas repositioned Arnold as a creative specialist rather than a full global network.
Eskandarian remains the Chairman and CEO of Arnold Worldwide Partners.
[edit] Notable clients
American Legacy Foundation/truth®, Amtrak, Brown-Forman Corporation (Jack Daniel's, Southern Comfort, Woodford Reserve Bourbon, Glenmorangie), Fidelity Investments, GlaxoSmithKline International (Commit, Nicoderm, Nicorette, Tums), Hasbro, Lee® Jeans, McDonald's, Ocean Spray Cranberries, Inc., RadioShack, Royal Caribbean International, The Hershey Company, Timberland
[edit] See also
- Havas, the sixth-largest global advertising and communications group worldwide
- Euro RSCG, sister agency network subsidiary of Havas
