Aquafresh

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Aquafresh logo

Aquafresh is a brand of toothpaste that has been sold since 1979. It is manufactured by consumer healthcare product maker GlaxoSmithKline. It is notable as being a striped toothpaste; currently the stripes are red, white, and blue, although initially there were only blue and white stripes, hence the name. The slogan for Aquafresh is "Gets Teeth White, Keeps Teeth White"

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[edit] Varieties

  • Aquafresh Triple Protection-Aquafresh introduced this type of toothpaste in 2005, which they claim gives good breath, strengths teeth with fluoride, and fights cavities.
  • Aquafresh White & Shine-This toothpaste was introduced as a product that not only protected against cavities, but significantly whitened teeth.
  • Aquafresh Extreme Clean-This brand is marketed specifically to kill bad breath. Aquafresh claims that this brand works because of "micro-active foam." This is available in mint and cold flavors.
  • Aquafresh also offers a sensitive teeth toothpaste, marketed to those with "touchy" teeth.
  • Aquafresh Bubblemint-This toothpaste is available for children, with its unique nozzle action.

[edit] Other products

Aquafresh has also started a line of toothbrushes for children and adults. In 2004, they introduced the Max-Active brand, which could fit the size of any tooth, the first of its kind. There are also DragonTales toothbrushes for children.

One almost unrecognized product, was Aquafresh's DentiChew, which was a chewing gum to have a short substitute for brushing, flossing, and moutwashing to an extent. Citing unoticability on market shelves, and poor dentist demands, the product was only on the market for a few weeks.

Aquafresh is also launching a tooth-whitening product, Aquafresh White Trays , in February, 2007.

[edit] Sponsorships

[edit] Major competitors

[edit] See also

[edit] External links

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