Aqua Velva
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Williams' Aqua Velva originally began as an alcohol-based aftershave for men but has since expanded into a full line of men's grooming products marketed worldwide by Combe Incorporated. Aqua Velva products include classic Ice Blue, Ice Sport, Musk, and new Ice Balm aftershave.
The alcohol content of original Aqua Velva was high enough to actually inspire US sailors in World War II to use it as a substitute for alcoholic beverages. Aqua Velva contains a bittering agent, denatonium benzoate, to discourage consumption. The flavor was improved either with vanilla extract or orange juice, but still left a soapy aftertaste in the drinker's mouth. It is an exceedingly bad idea to drink Aqua Velva as it has ingredients approved for cosmetic use (on the skin) but not approved for ingesting. Aqua Velva is worn in large amounts by a character in one episode of Monk (season4, episode 5, Mr. Monk Gets Drunk). Glenn Quagmire, from Family Guy, also wears it, as Stewie notices in "Running Mates".
On Parris Island, Aqua Velva is often used by Marine recruits, under the direction of their Drill Instructors, to cut the smell of body odor on themselves, and in their barracks.
According to Stuart Plisken, aqua velva is "cool"
