Antonio López Fajardo

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Antonio López Fajardo
Born November 25, 1916
El Palmar, Estado Bolivar, Venezuela
Died January 3, 1998
Caracas, Venezuela
Occupation Pepsi-Cola y Hit de Venezuela CEO and Chairman

Antonio López Fajardo (Born Antonio López de Haro Fajardo on November 25, 1916 in El Palmar, Estado Bolivar, Venezuela - died January 3, 1998 in Caracas, Venezuela) was CEO and Chairman of the Board for Pepsi-Cola y Hit de Venezuela from 1973 until 1996. He was also a graduate from the Advanced Management Program at Harvard University. Pepsi-Cola y Hit de Venezuela was a group comprised of 25 companies and later part of the Cisneros Group. Mr. López Fajardo retired in 1996 and became honorary Chairman of the Board until his death in 1998. He is credited with having made Pepsi-Cola y Hit de Venezuela the largest private corporation in Venezuela during his tenure. Mr. López Fajardo was also awarded the prestigious Orden Francisco de Miranda, for his contributions in the economic development of Venezuela. He asked that the then Minister of Interior present the award to him instead of the Venezuelan President Jaime Lusinchi. This was a symbol of protest against what he believed was a president that was not working for the betterment of Venezuelan society. Mr. López Fajardo was also the father of investment banker turned photographer, Alejandro López de Haro.

[edit] Other Important Positions held by Mr. Antonio Lopez Fajardo included:

-Director of the then multinational corporation Liquid Carbonic.

-Director of Tapas Coronas.

-Director of the Banco Industrial de Venezuela.

-Head of the ad-hoc Governmental Advisory Committee for the Reform of Pensions and Labor Laws during the second presidency of Rafael Caldera .

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