Antanaclasis

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In rhetoric, antanaclasis is the stylistic trope of repeating a single word, but with a different meaning each time. Antanaclasis a common type of pun, and like other kinds of pun, it is often found in slogans.

[edit] Examples

• "We must all hang together, or assuredly we shall all hang separately." —Benjamin Franklin
• "If you aren't fired with enthusiasm, you will be fired with enthusiasm." —Vince Lombardi
• "The long cigarette that's long on flavor." —from an advertisement for Pall Mall cigarettes
• "Sorry, Charlie. StarKist doesn't want tunas with good taste -- StarKist wants tunas that taste good." —from 1980s StarKist tuna advertisements
• "Put out the light, then put out the light." —Shakespeare's Othello

[edit] References

• Corbett, Edward P.J. Classical Rhetoric for the Modern Student. Oxford University Press, New York, 1971.

[edit] See also

• Figure of speech
• Pun
• Rhetoric
• Syllepsis