Angus Burger

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The Angus Burger
Serving size	1 sandwich ( g)
Total fat	g ( %)
Saturated fat	g ( %)
Sodium	g ( %)
Dietary fiber	g ( %)
Sugars	g
Protein	g
Source	www.BK.com (PDF)
Notes	May vary outside US market. US % Daily Value based on 2000 calorie diet.

The Angus Burger is a burger sold by the international fast-food restaurant chain Burger King. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items.

Contents 1 Product Description 2 Product Variants 3 History 3.1 Advertising 3.1.1 US/Canada 3.1.2 UK/Ireland 4 Competitive products 5 References 6 External links

[edit] Product Description

The Angus Burger features a fire-grilled 1/3 pound (150 gram) patty made from Angus beef, mayonnaise, lettuce, tomato, raw, sliced onion and steak sauce on a corn-dusted bun.

[edit] Product Variants

• The Angus with bacon and cheese - Bacon and American cheese are added to the main sandwich. This version has been discontinued as a main menu item, but it is till sold as a special request.
• The Low-carb Angus - The bread and mayonnaise are removed and it is served as a small salad.^[1] It was created as part of the low carb movement.
• The Angus Bacon Cheddar Ranch - Lettuce, tomato, Ranch dressing, Cheddar cheese and bacon.
• The Angus 'Shroom and Swiss - sautéed mushrooms and Swiss cheese replace the onion and steak sauce.
• The Cheesy Bacon Angus - a cheese sauce replaces the mayonnaise, bacon and American cheese are added.
• The Western Barbecue Angus - mayonnaise, lettuce, tomato, onion rings, cheddar cheese and barbecue sauce.
• The Big Boss Burger - lettuce, barbecue sauce, cheese, bacon, tomato. Sold in Italy.

[edit] History

The Angus was first introduced into the North American market in 2004. It 2006 it was added to parts of the European markets^[2]

The sandwich was first made with fire-grilled 1/3 pound (150 gram) patty, whole leaf iceberg lettuce, tomato, sautéed onion and steak sauce on a corn-dusted bun. The sandwich was reformulated to the current build in 2006, most likely for either a cost cutting measure or product simplification.

[edit] Advertising

[edit] US/Canada

• Dr. Angus

Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, the character is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.^[3]

In addition, CP+B added a viral marketing web page The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via e-mail by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."^[4]

• The Western Barbecue Angus

In a cross promotion with the 2005 season of the Apprentice, the two teams, Magna and Net Worth, competed in a contest to design a sandwich for BK to sell. The wining product was the Magna team and their "Western Angus Steak Burger". As a promotional stunt, the new sandwich was introduced as a nation-wide, limited time offering the day after the episode aired. ^[5]

[edit] UK/Ireland

The Angus burger adverts featured a guy asking for an angus burger in a 'FastBurger', the counter staff laughed presumably because he didn't think you could buy one in a fast food store. The news of the order reached the FastBurger headquarters during the journey up to the top (CEO) floor, the news spread and everyone associated with the fictional chain was laughing. The chairman was by now laughing after being told about the order on the phone and says "An angus burger is he crazy"?!. An assistant gave him the morning Evening Standard paper and soon started coughing as the front page story reads 'Burger King debuts The Angus'. Then the camera pulls back through the office to reveal a real Angus Burger and the announcer says "The Angus Burger, only at Burger King".^[6]

[edit] Competitive products

At this time, major fast food chains in the US, such as McDonald's and Wendy's, do not offer a similar product. In 2006, McDonald's did test market their own version of the sandwich. The test sandwich was offered in three varieties that had similar makeup of the standard BK version, the mushroom Swiss and the bacon cheese.^[7]

[edit] References

1. ^ Angus Steak Burger with Bacon & Cheese - Low Carb Version from the the Daily plate
2. ^ Fast Food giant launches Aberdeen Angus burger at Life Style Extra; 22 November 2006
3. ^ Burger King's Back With New Buzz by Kevin Newcomb 7 September 2004; Clickz.com
4. ^ Burger King Angus Interventions at CP+B web page.
5. ^ Trump, king of burgers 21 January 2005; CNN.com
6. ^ The Angus Burger TV ad from the UK
7. ^ McDonald's Angus Angle by Alyce Lomax 7 December 2006; The Motley Fool.

[edit] External links

• Burger King nutritional facts