An American Revolution
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An American Revolution is an advertising campaign started on New Year's Eve 2003 by Chevrolet, originally to promote its "ten new cars and trucks in twenty months", released since January 2004, but the lineup of advertised cars was later expanded.
The campaign was made by advertising firm Campbell-Ewald from Warren, Michigan, near General Motors' headquarters in Detroit, Michigan. Campbell-Ewald is a subdivision of the Interpublic Group of Companies from Warren, Michigan.
An American Revolution was released on the TV program Dick Clark's New Year's Rockin' Eve on the TV channel ABC. The TV commercials have also been shown on high-audience sports television programs, e.g. the American football program The NFL on CBS.
One of the first TV commercials that are part of the campaign shows a car carrier carrying the ten new car models across landscapes in the U.S.
The new vehicles are:
- 2004 Chevrolet SSR
- 2004 Chevrolet Malibu
- 2004 Chevrolet Colorado
- 2004 Chevrolet Aveo
- 2005 Chevrolet Equinox
- 2005 Chevrolet Corvette
- 2005 Chevrolet Uplander
- 2005 Chevrolet Cobalt
- 2006 Chevrolet HHR
- 2006 Chevrolet Impala
[edit] Localized campaigns
General Motors India rebranded the campaign in India, titled An Indian Revolution.
Many of the American TV ads under the An American Revolution campaign were rebroadcasted in Canada with the slogan 'Chevrolet. Canada's #1 Selling Brand.'
