Amp'd Mobile
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| Amp'd Mobile | |
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| Type | Privately held company |
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| Founded | 2005 |
| Headquarters | Los Angeles, California |
| Key people | Peter Adderton (Company CEO and Founder) |
| Industry | Wireless Services |
| Website | Amp'd Mobile |
Amp'd Mobile is a mobile phone service launched in the United States in late 2005, and Canada in early 2007. The company is a Mobile Virtual Network Operator and operates on the Verizon Wireless CDMA EV-DO network.
Its primary non-Venture Capital investors are MTV Networks and Universal Music Group. The service is aimed at the 18-35 age group.
Amp'd Mobile offers voice services as well as 3G data services such as wireless broadband based on Verizon Wireless's EV-DO network, text and picture messaging, Push-to-Talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service.
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[edit] Services
[edit] Amp'd Live
Amp'd mobile's service is built around Amp'd Live, a permanently installed BREW application on all Amp'd Mobile phones, which features downloadable and streaming video on-demand clips, live events such as Super Cross, streaming phonecast radio stations, downloadable content such as games, ringtones, and songs. They are currently the only carrier licensed to show clips from the Ultimate Fighting Championship.
Amp'd Live TV channels include Comedy Central Mobile, MTV Mobile, Spike, Oxygen Mobile, MTVU, VH1, UFC TV, Fox News, Fox Sports, Playboy Mobile, Discovery Mobile, History Channel, A&E, Biography Channel, Style, Break TV, E!, WE Mobile, Speed, NBA TV, Girls Gone Wild TV, and Adult Swim Mobile.
[edit] Amp'd Mobile Canada
In 2006, Amp'd Mobile announced the creation of Amp'd Mobile Canada, which will be an MVNO/partnership with TELUS launching on March 14, 2007. In this partnership, Amp'd will take care of marketing and content, while Telus will handle the billing, the customer care, and the retail aspects of the venture. Amp'd has subsequently announced that the handset selection will be different than that available in the US, and that it will include a PDA. [1]
[edit] Current devices
- Kyocera KX18 Jet (custom-made for Amp'd)
- Kyocera KX18 Angel (white version of Jet)
- Motorola Hollywood (Motorola E816 custom made for Amp'd)
- Includes 128MB microSD card, microSD to standard SD adapter, USB cable, wired 2.5mm headphones with mic and mute button
- Grey Moto RAZR Amp'd edition
- Red Moto RAZR Amp'd edition
[edit] Numbers
At the end of 2006, Amp'd Mobile had over 100,000 subscribers. 89 percent of its customer base is on postpaid contracts, and its total average revenue per user is “well over” $100 per month. [1]
[edit] External links
[edit] References
- ^ Hill, Kelly (2007-01-08). Amp’d adds 70k customers in Q4. RSN News. Retrieved on January 15, 2007.
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| Major network operators | |
| Alltel · AT&T Mobility (Cingular) · Sprint Nextel · T-Mobile · Verizon Wireless | |
| Minor and regional network operators | |
| Cellular One · Cellular South · Centennial Wireless · Cincinnati Bell Wireless · Cricket Communications · Edge Wireless · MetroPCS · nTelos · Revol · SouthernLINC Wireless · SunCom · U.S. Cellular · Unicel | |
| Mobile virtual network operator | |
| 7-Eleven Speak Out Wireless · Amp'd Mobile · BeyondMobile · Boost Mobile · Disney Mobile · Hawaiian Telcom · Helio · Jitterbug Wireless · Jump Mobile · Kajeet · Net10 Wireless · Qwest Wireless · TracFone · Virgin Mobile · XE Mobile | |
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|---|---|
| Major network operators | |
| Bell / Aliant Mobility · Fido · Rogers Wireless · TELUS Mobility | |
| Minor and regional network operators | |
| DMTS Mobility · ICE Wireless · KMTS Mobility · MTS Mobility · NorthernTel Mobility · NMI Mobility · SaskTel Mobility · Télébec Mobilité · TBayTel Mobility | |
| Mobile virtual network operator | |
| 7-Eleven Wireless · Amp'd Mobile · DCI Telecom · MoreMobility · Ontera · PC Mobile · Petro-Canada Mobility · Primus Canada · SearsConnect · Solo Mobile · Videotron · Virgin Mobile | |
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