Ameritest
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Ameritest
| Ameritest | |
| Type | Private |
|---|---|
| Founded | 1990 |
| Headquarters | USA with licensees in Australia and Japan |
| Key people | Charles E. Young (Founder) |
| Industry | Marketing Research |
| Website | www.ameritest.net |
- History
- Heuristic Models
- Products and Services
- Ameritest®
- Ad Effectiveness Tracker™
- Brandscapes™
- Brain Waves™
- Awards
- Relevant Links
- External Links
Contents |
[edit] History
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico. Working with some of the country’s top high-tech, retail, packaged goods, financial services pharmaceutical, and quick service restaurant advertisers Ameritest, Ameritest provides its clients with worldwide market research on their advertising concepts, and executions.
The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, is best known for its highly visual or non-verbal approaches to measuring advertising (in a variety of forms, including television, print, direct response, packaging, internet and branded entertainment. Ameritest has extensively validated its models, methods, and international database of advertising performance measures in numerous publications which can be found on its website. Ameritest
[edit] Heuristic Models
The primary tools used by the company to illustrate how advertising works are heuristic models Young created can be found here. TV Model See page 4. Print Model See page 3.
The purpose of these models is to focus attention on learning how and why an ad is, or is not, working with the goal of improving or optimizing ad performance with highly actionable diagnostics. (Young, p. 37) The models are organized in a hierarchy that bridges the divide of report card systems provided by some ad researchers and the diagnostic systems provided by others.
As a pre-testing, or copy testing system, Ameritest’s television model can be used to explain how the audience perceives all motion media including television, online, film and other forms of branded entertainment. The print model works for all print media including newspaper, magazine, direct response, catalog, and outdoor advertising. Integrated Testing article
The television model’s proven cross-cultural effectiveness is due to Ameritest’s unique approach of researching the non-verbal elements of an ad: the images and emotional responses of the audience. ESOMAR Rome Conference, 2001
[edit] Products and Services
Ameritest®: [1] worldwide advertising pre-testing system provides report card and diagnostic measures of an advertising execution at any stage of development.
Ad Effectiveness Tracker ™: [2] on-going worldwide advertising research illustrating effects of different marketing efforts on the target market’s perception of the advertiser.
Brandscapes™: [3] tool for testing emotional benefits of different images and moments in a product or brand’s lifecycle using a five-minute long film created from previously aired ads.
[edit] Awards
Winner of six (6) David Ogilvy Research Awards including the Grand Award for it’s work with IBM’s famous “Blue Letterbox” ad campaign.
[edit] Relevant links
Integrated marketing communications
[edit] References
Licensees: Japan and Australia Key people: Charles E. Young, Founder Industry: Advertising Research/Marketing Research Website: www.Ameritest.net
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