Alt TV
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ALT TV is an Auckland private free-to-air music TV channel.
Created by Thane Kirby (founder of George FM) and Ricky Newby (creator of Deep Hard 'n Funky), it was launched on UHF channel 62 on November 14 2005. The network also debuted on SKY Digital Channel 36 on Friday, December 1, 2006. ALT TV caters for the young alternative demographic, which some consider a response to the growing commercialism in other New Zealand Music channels such as C4 and MTV. ALT TV is into alt rock, electronica, indie, hip-hop, soul, jazz, alt country, punk, hard rock, classic rock and supports New Zealand bands. Alt TV features a high degree of unsigned and amateur content, including video's from unsigned local bands. Alt TV is known for its intentionally unprofessional and unpolished style which is common amongst most of their presenters and crew. Local bands can have their music played by sending their video's to Alt TV.
At last count Alt TV has around 250,000 viewers, this figure of course much larger due to the recent addition to Sky TV's line up.