Alpha Mom

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An Alpha Mom (a name registered by the Alpha Mom Network in 2004) is a modern mom who is confident and in control, a well informed decision-making multitasker. Alpha Moms often, but not necessarily, balence a career with family and extracurricular activities. An Alpha Mom is the primary caregiver and includes men fitting that description.

There is an Alpha Mom cable channel and website and a television pilot titled "Alphamom" slated for NBC's 2006-07 season.

The term Alpha Mom was coined in 2004 by the Branding Artist and Designer Constance Van Flandern in development of the Comcast On-Demand Television Network originally slated as "The Mommy Channel". Then Co-Presidents, Isabel Kallman and Vicki Germaise, registared the name and reserved the internet domain alphamom.com in early 2004. While promoting the Alpha Mom Channel, Isabel Kallman, a new mom herself, began to be identified as THE Alpha Mom. The June 20, 2005 issue of New York Magazine magnified this perception with a cover story on Alpha Mom Television and Isabel Kallman. [1]

Subsequently the term Alpha Mom has entered the mainstream American lexicon even recently being cited in the December 18th, 2006 issue of Adversing Age Magazine as a "trend to watch in 2007".

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