Alford & Alder
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Alford and Alder (Engineers) Ltd. (established 1925 in Hemel Hempstead - closed 1969) was a British automotive engineering company, specializing in suspension, brake and steering gear components. It achieved early fame for supplying Malcolm Campbells speed-record making Bluebird (1927-1935).[1].
It changed name to Alforder Newton Ltd (1959) as it was acquired by Standard Motor Company, a purchase that financially troubled the buyer greatly.[2]. A rack and pinion steering setup was used in the Triumph TR4 and Triumph Spitfire which, together with the Herald steering column, became one of the most widely-used assemblies in the British specialist car industry during the 1950s and 1960s, including Turner and TVR. Even the Lotus lineup - Elan, Plus2, Europa - used the Alford & Alder steering rack, column and uprights. They also made suspension components for the Maserati 3500.