Alexandre de Betak

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Alexandre de Betak (born October 5th, 1968). He started in fashion very early in the 90's. He's first office was PR. Then representing and producing shows for the Spanish designer Sybilla. He left France to reach the US and opened a new office for fashion shows production. From the 90's up to today he collaborated with designers like Dior, John Galliano, Hussein Chalayan (choregraphy of the shows since 1997), Viktor&Rolf, Donna Karan, Mikael Kors. In 2000 he and Bureau Betak (his office name) entered the fabulous world of Victoria's Secret. Producing & choregraphing their shows for many years, with the greatest moment in fashion for all, when he had the Angels flying New York to Cannes (France) on Concorde during the film festival. Alexandre is known as the Felini of fashion for his 15 minutes shows. 2003 was his debut in design. He created a plexiglass cubical shelf lightened by neon changing color, and a leather floating bench lightened as well, with french house Domeau&Perez. He's been asked for special projects (for charity and private houses). He is a master in lighthing, his passion for years. ==External links==