Aftershock (liqueur)
From Wikipedia, the free encyclopedia
Aftershock is a liqueur drink produced in Canada by Jim Beam Brands and distributed by Munson Shaw Co. of Deerfield, Illinois. It has a thick, syrupy consistency and is available in five varieties:
- Red (Hot & Cool Cinnamon)
- Blue (Deep Cool Minty)
- Black (Blackcurrant)
- Silver (Apple & Caffeine)
- Green (Thermal Bite Aniseed)
Aftershock was first marketed in 1999, and marketed primarily to younger drinkers. All varieties of Aftershock contain 40% alcohol by volume (80 proof). Popular in the UK, the drink spawned several drinking games, the most common of which being "The Aftershock Challenge", in which participants have to hold a shot of red Aftershock in their mouths without swallowing for as long as possible. Another challenge associated with Aftershock takes advantage of the powerful fumes that evaporate from the drink. A drinker is to down a shot, hold the hand over the top of the shotglass (as to keep the fumes sealed) and then to inhale them up the nose; the intended effect is a powerful alcohol-induced headrush.
In addition to the Aftershock drinking games, Aftershock shots are sometimes drunk in combination with other Aftershock shots or with other alcoholic drinks. Popular Aftershock cocktails include:
- Purple Haze (One shot each of Red and Blue Aftershock in a double shotglass)
- Radiation (Two shots of Blue Aftershock, two shots of sambuca and one can of Red Bull)
- Floating Guinness (Two shots of Blue Aftershock, one bottle of blue WKD and half a pint of Guinness)
- Brown Haze (Less popular due to its brown colour, one shot each of Red and Green Aftershock)
Aftershock cocktails are extremely potent and are usually not sold mixed, although the individual components can be usually bought separately with the intention of mixing.
Purple Haze is growing in popularity with students in Britain, particularly at Edinburgh University.
