Adverse selection
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Adverse selection or anti-selection is a term used in economics and insurance. On the most abstract level, it refers to a market process in which bad results occur due to information asymmetries between buyers and sellers: the "bad" products or customers are more likely to be selected. A bank that sets one price for all its checking account customers runs the risk of being adversely selected against by its high-balance, low-activity (and hence most profitable) customers.
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[edit] Example: Insurance
The term adverse selection was originally used in insurance. It describes a situation where, as a result of private information, the insured are more likely to suffer a loss than the uninsured. For example, suppose that there are two groups among the population, smokers and non-smokers. An insurer selling life policies can't tell which is which, so they each pay the same premiums. Non-smokers are likely to die older than average, while smokers are likely to die younger than average. So the life policy is a better buy for the smokers' beneficiaries. The insurance company anticipates or learns that the mortality rate of the combined policy holders exceeds that of the general population, and sets the premiums accordingly. The result is that non smokers tend to go uninsured though if they could buy a policy on terms that are actually fair given their characteristics, they would do so. So market failure is involved.
Whether examples of this sort apply in reality is an open question. Smokers may tend to reckless behaviour in general, so be relatively disinclined to insure. Or they may be in denial and not want to recognize their enhanced mortality. When the insured are less at risk than the uninsured this is known as advantageous selection.
[edit] Asymmetric information
In the usual case, a key condition for there to be adverse selection is an asymmetry of information - people buying insurance know whether they are smokers or not, whereas the insurance company doesn't. If the insurance company knew who smokes and who doesn't, it could set rates differently for each group and there would be no adverse selection. However, other conditions may produce adverse selection even when there is no asymmetry of information. For example, some U.S. states require health insurance providers to insure all who apply at the same cost. In this case, there may not be an actual asymmetry of information: the insurance company may know who is or isn't a smoker, but because the insurer is not allowed to act on that information, there is a "virtual" asymmetry of information.
[edit] The market for lemons
The concept of adverse selection has been generalised by economists into markets other than insurance, where similar asymmetries of information may exist. For example, George Akerlof developed the model of the "market for lemons." People buying used cars do not know whether they are "lemons" (bad cars) or "cherries" (good ones), so they will be willing to pay a price that lies in between the price for lemons and cherries, a willingness based on the probability that a given car is a lemon or cherry.
For instance, if the probability of getting either a lemon or a cherry is 0.5, and the price for a lemon and a cherry is $5,000 and $10,000 respectively, the price they are willing to pay for a used car would be 0.5(5,000) + 0.5(10,000) = $7,500.
If buyers had perfect information they would know the value of a car for certain, and they would simply pay an amount equal to the value of the car.
The sellers will sell fewer good cars since they think the price is too low, but they will sell more bad cars because they get a very good price for them. After a while, the buyers will realise this, and they will no longer want to pay the old price for a used car. The price will lower and even fewer cherries, and even more lemons, will be put up for sale. In the extreme, the cherry sellers will have been driven, as it were, out of business. (Compare this to Gresham's Law: "Bad money drives out good money.")
The price mechanism fails to keep the lemons off the market due to the lack of perfect information, even in an otherwise perfectly competitive market. Instead, the lemons dominate the market. This potential market failure is, in many countries, addressed by requiring the sellers of cars to provide a warranty, thereby shifting responsibility for repairing lemons to the seller.
Note that despite this otherwise perfect competition the First Welfare Theorem does not hold, meaning that the resulting allocations are (usually) not Pareto optimal. The reason is that, when some traders are unable to distinguish between goods of different characteristics, markets are incomplete: goods with different characteristics are not traded in distinct markets (and therefore not at distinct prices).
[edit] The Stock Market
Here, the risk of adverse selection is generally when you do business with people of whom you have no knowledge. This is one of two main sorts of market failure often associated with stocks. (The other is moral hazard.) Adverse selection can be a problem when there is asymmetric information between the seller and the buyer; in particular, a trade will often produce an asymmetric premium for buyer or seller, if one trader has better/more complete information (e.g., about what other traders are doing, the complete trading book for a stock, etc.) than the average. When a buyer has better information than does the seller (or conversely), a trade may occur at a lower (higher) strike price than otherwise. Ideally, trade prices should be set in an environment in which all the traders have complete knowledge of ambient market conditions (or, at least, equal knowledge thereof) .
When there is adverse selection, people who know there is an above-average probability of a certain favorable price move - more than the average investor of the group - will trade, whereas those who know there is a below-average probability of a favorable price move may decide it is too expensive to be worth trading, and hold off trading. In this way, the 'better informed' investors will obtain a trading advantage (i.e., a trading premium) over the others.