Advanced media content

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Advanced media content refers to information and entertainment content presented in non-traditional methods, such as video on demand, mobile telephones, telephony, internet downloads, email, and e-video.

The advanced media explosion does not follow the free-for-all frontier of the dot-com craze of the mid-1990s. Rather, it has far more in common with the advent and steady rise of cable television in the early 1970s. This is a model that is clearly monetized, and became a mass media standard.

It started with the repurposing of content we were familiar with (TV reruns), and quickly came into its own by offering an array of original content. The same is just starting around the globe, in the age of web-based downloads and mobile entertainment.

It is often associated with Viral Marketing the popularity of content being determined by word of mouth.

Examples of distributors of advanced media content are YouTube, Google Video or Verizon's V-Cast.

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