Adult hits

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Adult hits (sometimes also called variety hits or classic hits) is a radio format which emerged in the early 2000s. The format is most famously associated with the Jack FM brand, although the format and the Bob FM brand both predate Jack. However, not all stations which play the format use one of these brands — other brands associated with the format include "Frank", "Joe", "Mike", "Max", "Dave", "Giant", "Simon", "Sam", "Charlie", "Freedom", "Pirate" and "Big Daddy". Most listeners label the format as "Jack", "random radio", or "iPod shuffle".

Adult hits music can be rock, hip-hop, pop, and other music.

Companies associated with the format in Canada include NewCap, Rogers and CHUM; companies in the United States include Nassau Broadcasting, CBS Radio, Citadel, and Entercom.

Adult hits stations often go under monikers that consist of "(Male Name) FM" (with an exception being the feminine "Jill FM" in Los Angeles), but there are some that use another name such as "My FM" or call themselves "Adult Hits 92.7" after the format itself. Adult hits stations target adults 25-54, and more specifically at 35-44 year olds. They have a wide playlist consisting of over 1,000 songs consisting of Top 100 music from the mid-'50s through today. This is one of the reasons the format is currently so popular; it has a wide playlist similar to an MP3 player's capabilities, and radio companies are utilizing this format to compete against such technologies.

However, while radio companies like to compare adult hits stations to MP3 players, it's still very different as MP3 players are commercial free and much more personalized to one's taste. Adult hits stations are just that: only sticking to the hits. Another attribute of adult hits stations is that they have fewer disk jockeys, sometimes even none at all, which makes it even more appealing to radio companies as they won't have to pay any personalities. The stations are simply run by a computer, a playlist on shuffle, and a program director programming the list. This aspect is debated by many, as people believe that without jocks a station has no personality and therefore no draw. Another common criticism of the DJ-less format is that song information (titles and artists) is not usually mentioned on-air. Often, due to the strict playlist, no requests are taken. And yet, there are plenty of radio listeners who don't care for DJs.


Contents

[edit] Adult hits radio stations

[edit] Canada

[edit] United States

[edit] See also

[edit] External links