Adorama
From Wikipedia, the free encyclopedia
Adorama is a privately-owned camera, film, and optical equipment retailer, based in New York City. It has been in business since the late 1970s. Although not as large as major retailers like Best Buy or Circuit City, the store offers the consumer a better chance of finding a specific model of camera.[1] The company also carries an array of Adorama-branded equipment and supplies that are used by many photographers, such as FlashPoint lighting, ProJet paper, AdoramaPix, ProOptic lenses and accessories, Slinger bags, and Belle Drape studio backgrounds.
In 2003, Adorama began an online collection of photography how-to articles, called the Adorama Academy, which was edited by Jason Schneider, the former editor of Popular Photography magazine. He was succeeded in September 2005 by Mason Resnick. In November 2006, the Adorama Academy became the AIRC-Adorama Imaging Resource Center and expanded its scope of articles to include buying guides, "Guided Tours" of popular Digital SLR cameras, and editorial packages geared towards specific types of photography such as Macro, Weddings, and Travel.
Adorama began hosting "Workshops@Adorama," an ongoing series of seminars conducted by professional photographers, in February 2007. Most of the workshops take place in evenings and on Sundays in a classroom in the Adorama building. Monica Cipnic, former Photo Editor for Popular Photography magazine, is the Workshops' Program Director.
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[edit] Industry recognition
The Forbes.com site highlighted Adorama as a "Best of the Web" review,[2] praising both the camera equipment seller's product selection and its dedication to educating photographers on how to elevate their skills, through the "Adorama Academy". However, the review also expressed disappointment with Adorama's website design.
In 2003, Amazon.com formed a sales alliance with Adorama and Ritz Camera Centers, in a deal to broaden the online retail giant's selection of camera products and accessories.[3]
The company was on the leading edge of migrating to digital cameras from film-based types, having aggressively marketed digital lines since the mid-1990s. Serious amateur and professional photographers use Adorama's online photo lab service, which is unusual in that it accepts TIFF file input.[4]
[edit] Observance of Sabbath
Because the company is owned by Orthodox Jews, Adorama is not only closed on Saturdays, but also closes early in the afternoon on Fridays, to observe the Jewish Sabbath.[5]
[edit] Notes
- ^ Sullivan, Terry (May 30, 2006). Pixels for Pennies: Buying a Cheap Digital Camera. PC Magazine. Retrieved on 2006-09-05.
- ^ unknown (December 2005). Best of the Web: Web Site Reviews. Forbes. Retrieved on 2006-09-05.
- ^ Havlik, Dan (August 2003). Ritz and Adorama Join Forces with Amazon.com. Imaging Business magazine. Retrieved on 2006-09-05.
- ^ Sienkiewicz, Jon (May 2006). Online Photo Labs Put to the Test. Popular Photography magazine. Retrieved on 2006-09-05.
- ^ Tedeschi, Bob (January 9, 2006). Scripture, Meet the Web: Placing Limits on 24/7. New York Times. Retrieved on 2006-09-05.
