Action Sports Alliance
From Wikipedia, the free encyclopedia
Action Sports Alliance ("the Alliance") is a non-profit association of professional female skateboarders and other action sports athletes who have united to develop and promote their sport by empowering and encouraging young women's participation as well as increasing professional opportunities. In 2006, the Alliance helped negotiate significant prize money increases for female vert and street skateboarders at the X Games and helped add a women's surfing event to the line-up. The current focus of the Alliance is to promote women in skateboarding (but they love to help women in all sports). From talks at schools and camps, to amature competitions, to sponsorship and increased media exposure, to working with major professional events to ensure that women are treated fairly: the Alliance is doing its part through unity and cooperation to make skateboarding better for generations of girls to come.
[edit] More about the Alliance
The Alliance (www.actionsportsalliance.com and www.actionsportsalliance.biz) was founded in 2005 by CB Burnside, Mimi Knoop, and Drew Mearns. The business of the Alliance is run by a Board of Directors comprised of leading professional athletes who are elected and appointed by the pro membership according to the organization bylaws. Day to day operations are handled by a team of professional management and administrative executives who report to the Board. The first president of the Alliance's Board is Olympian and many times X-Games champion, CB Burnside. The Alliance provides its members the opportunity to communicate with each other, with industry leaders and with the general public about a variety of issues and concerns relating to women's skateboarding. In addition to its informational and communications plans, the Alliance's management and leaders provide consulting and marketing services to corporate sponsors and event organizers. Finally, with its promotional partners, the Alliance plans to organize a series of grass roots and world class level demos and events beginning in Spring 2007.
