Actimel
From Wikipedia, the free encyclopedia
Actimel is a 'probiotic' yoghurt-type drink produced by the French company Danone, It is sold in 100ml bottles, typically as an 8, 6 or 4 pack, but more recenly as a 12 or 16 pack. The main claimed benefit of Actimel is the strengthening of the body's natural defenses thought the use of patented bacterial cuture called Lactobacillus casei Imunitass.
After the release of Actimel, several yogurt companies responded releasing their own L. Casei based product, starting an advertising war about the properties of each bacteria advantages. Since 2004, L. Casei based yogurts have become a common part in West European diets.
[edit] External links
- Actimel website
- Danone - The manufacturers of Actimel
- Dannon - Danon in the US
- Bifidus Digestivum - A deconstruction of the terms Bifidus Digestivum, Bifidus Regularis, L. Casei Imunitas and their variants, as well as the marketing strategy, and information about the potential health benefits of live yogurts.
| Groupe Danone Co. |
|
Corporate Directors: Bruno Bonnell | Richard Goblet d'Alviella | Michel David-Weill | Emmanuel Faber | Jean Laurent | Hirokatsu Hirano | Bernard Hours | Christian Lauble | Hakan Mogren | Jacques Nahmlas | Benoît Potier | Franck Riboud | Jacques Vincent |
|
Annual Revenue: $18.6 billion USD ( |
