Able Cosmetic

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Able Cosmetic Co., Ltd. KOSDAQ: 078520 is a South Korea-based retailer of body, bath, skin care and make-up products aimed at women and men. It was founded in 1998 as a wholesale manufacturer of cosmetics. In 1999 the first retail stores opened, and spread rapidly. As of there were 250 Missha's Face Shop branches in South Korea and 30 countries (Europe, Asia, USA, Canada, Mexico, Latin America, Australia). The company's marketing is largely based on cosmetic to Quality Base products.

Contents

[edit] Brand

  • Missha Cosmetics

[edit] Tag line

'We have created a history in cosmetic business last three years . It is sometimes called a revolution according to media. Other companies including major cosmetic companies benchmark our business model and strategy. However, we never get others to follow us as a market leader. We have been trying to maximize customer values while minimizing an unnecessary part in the products and distribution channel. We directly contact to the customers through both on-line and off-line like franchise shops. I would like to compare this concept to that of Dell Computers. I think cosmetics shouldn't be an expensive one nor luxury one but daily products. Now, I am committing to deliver this concept to the world. I am confident of success in global market. I heartily welcome you to cooperate as a faithful partner.'

[edit] History

E-business Team was founded in 1999 and Able Cosmetic established and Missha brand launched on Beauty Net in 2000.

In 2002, the first shop was opened in South Korea with annual sales of USD2.7 million.

An investment of USD$ 1.3 millions was made by Dongwon Venture Capital in 2003 and annual sales recorded at USD11.3 million.

The 100th shop opened in South Korea in 2004 and 200th shop opened in South Korea. Global shop opened in Sydney, Singapore, Hong Kong, Mongolia.

More global shops opened in Taiwan, Mexico, New York in 2005.

[edit] See also

[edit] External links

Main
Global Country
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