From Wikipedia, the free encyclopedia
- The correct title of this article is abercrombie Kids. The initial letter is shown capitalized due to technical restrictions.
abercrombie Kids, or in the advertised form, abercrombie, is a childrens version of the popular Abercrombie & Fitch "Casual Luxury" retailer. It is one of their four concept stores, but is mainly targeted towards boys and girls ages 7-14 years old, unlike the other three concepts.
[edit] Comparisons to A&F
[edit] Similarities
Like Abercrombie & Fitch, abercrombie sells the best clothing inspired by the American Lifestyle and is often described as preppy. The designs of both abercrombie and Abercrombie & Fitch are very much alike; both stores have the same architectural design, posters of the current season models are plastered throughout both stores, using a blue color scheme rather than grayscale. In both, Dance Music is blasted and the signature fragrance is sprayed throughout the store.
[edit] Differences
- Lower price point than Abercrombie & Fitch, and obvious size differences. abercrombie's prices are typically 35% 40% lower than those at Abercrombie & Fitch. Typically, shirts, and tees cost around $15-$29 while jeans cost $39.50-$59.50. Hoodies and sweaters are around $40 to $50, while swimwear is about $25 to $30 per piece (meaning girls' tops and bottoms).
- The jeans are styled after Abercrombie & Fitch jeans, with the same back pocket stitching, and similar names.
- abercrombie models depicted on the store's posters are not partly nude as in A&F posters. However, girls' shirts are low-cut and boys' pants are worn very low in the pictures.
- abercrombie shopping bags are different. The handles are navy blue and not gray like A&F shopping bags.
- The adult store is usually larger in size, much darker, and much louder. Often Abercrombie and Fitch has shutter like walls at the entrance while abercrombie has windows.
- The abercrombie kids logo is in all lowercase and the Abercrombie and Fitch logo isn't.
[edit] Trivia
- Past abercrombie models include Lindsay Lohan and Christina Akatsuka.
[edit] External links
$12.784 billion | Employees: ≈ 56,900 | A&F Investors
