A Time for Choosing

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Ronald Reagan delivers the "A Time For Choosing" speech on behalf of Barry Goldwater in 1964.
Ronald Reagan delivers the "A Time For Choosing" speech on behalf of Barry Goldwater in 1964.

A Time for Choosing, also known as "The Speech", was presented on a number of speaking occasions during the 1964 U.S. presidential election campaign by (later President) Ronald Reagan on behalf of Republican candidate Barry Goldwater.

Many versions of the speech exist, as it was altered during many stops, but two versions are most well known.

Following the speech, Ronald Reagan was asked to run for Governor of California. To this day, this speech is considered one of the most effective ever made on behalf of a candidate. Reagan was later called "The Great Communicator" in recognition of his effective communication skills.

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