Aéropostale (clothing)
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| Aéropostale Inc. | |
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| Type | Public NYSE: ARO |
|---|---|
| Founded | 1987 |
| Headquarters | New York City, United States |
| Industry | Clothing retail |
| Products | Clothing |
| Revenue |  $1.2 billion (2006) |
| Employees | Over 8,000[1] (2005) |
| Website | aeropostale.com |
Aéropostale is an American clothing retailer oriented towards customers ages 11-18.[2] The brand sells athletically styled casual clothing in stores it owns and runs itself, typically at prices under $50. The retailer tends to locate itself in shopping malls and large marketing areas. Aéropostale sells teen fashion apparel (shirts, jeans, outer and innerwear, accessories, etc.) under the Aéropostale and Aéro names. The Aéropostale name originated from a 1920s French/Latin-American airmail firm, Compagnie Générale Aéropostale.
Its logo is a small butterfly usually in the left-hand corner for the women's line and a small, standing bulldog for the men's line. Many cartoon pictures of animals (frogs, monkeys, etc.) are imprinted onto the Aéropostale's clothing lines.
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[edit] History
Aéropostale was established in 1987. The brand was introduced by Macy's and primarily sold young men's clothes. Since then, the company has evolved, introduced girl's clothes, and opened several hundred stores. Stores can be found around much of the United States.
The brand is popular in Canada as well, though there are no stores located in that country. In the summer of 2006, it was announced that Aéropostale planned to move into Canada in 2007[citation needed]. The first stores are set to open in Ontario including Greater Toronto, London, and Ottawa.
[edit] Place in popular culture
Aéropostale is targeted at preteens and teenagers. The brand is less expensive than its three main competitors — American Eagle Outfitters, Hollister Co., and Abercrombie & Fitch.
In 2007, the company began doing promotions with successful figures to increase brand awareness. The first successful promotion was selling the new Fall Out Boy album with a store-exclusive t-shirt.
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[edit] External links
Categories: Articles lacking sources from January 2007 | All articles lacking sources | Companies listed on the New York Stock Exchange | Articles with unsourced statements since January 2007 | All articles with unsourced statements | Companies based in New York City | Clothing companies of the United States | Clothing brands | Clothing retailers of the United States | Companies established in 1987 | Youth | Teen Apparel
