95.5 K-Rock

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KROCK
K-Rock's Logo
Broadcast area Geelong
Slogan The World Famous...
First air date January 1990
Frequency 95.5 MHz FM
Format Pop, Rock, Rap
Owner Grant Broadcasting

95.5 K-Rock is a commercial FM radio station based in Geelong, Victoria, Australia.

K-Rock was named after a successful United States based radio station of the same name, and was at the the time co-names with a Gold Coast (Queensland) radio station, identified similarly however written as "K-ROQ". Both of these radio broadcast stations were at the time of conversion from AM to FM owned and operated by the Hoyts Radio Network.

Originally owned by the Hoyts organisation, which operated the successful Triple M brand in Australia, K-Rock was sold to Sydney-based Grant Broadcasting in the mid-1990's. Shortly after this the station purchased the rival Geelong station, 93.9 Bay FM, moving it from its Ryrie Street studios to co-locate in the K-Rock studios in Moorabool Street Geelong. K-Rock operates a mainstream Top 40 rock-inclined playlist. Both K-Rock and Bay FM now operate from the same studios in Geelong's CBD.

[edit] 3GL

In the case of Geelong, K-Rock was originally known as 3GL on the AM band. 3GL was offered an FM conversion upon the entry to the Geelong market of FM competitor BAY FM. 3GL converted to FM to allow equal competition in the Geelong regional market. Thus the former Geelong AM service management agreed to the conversion (or transfer of service) to the FM band in 1990. 3GL dropped the 3GL call sign in favour of 3CAT, an ID that was proposed by the radio station's head of football commentary Ted Whitten (who at the time was in the early stages of affliction of cancer). It formerly broadcast on the 1350kHz frequency (1341kHz after the change to 9kHz spacing) and was notable for being receivable over most of the Melbourne metropolitan area. 3GL has been the home of many well known names who formerly worked in Melbourne including Gene Fisk, Don Lunn (dec.) and Denis Scanlan. The station was well known for its "3GL on the West Coast" slogan and associated jingles, many sung by Mike "Up their Cazaly" Brady. 3GL, for many years, was based in James Street Geelong but relocated after being granted the right to convert to the FM band in 1990, and changed their callsign from 3GL to K-Rock, and the 3GL callsign was allowed to lapse.

[edit] External link

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