90.7 Love Radio

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90.7 Love Radio
City of license	Makati City
Broadcast area	Metro Manila
Branding	90.7 Love Radio
Slogan	"Kailangan pa bang i-memorize 'yan?" (Do you have to memorize that?), "Bisyo na 'to!" (It's addictive!)
First air date	1946 (AM Band) 1975 (FM Band)
Frequency	90.7 MHz
Format	pop, oldies
Power	25,000 watts
Callsign meaning	DZ Manila Broadcasting
Owner	Manila Broadcasting Company
Website	http://www.mbcradio.net/

90.7 Love Radio (DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines. The station's studio is located at the Star City, CCP Complex, Pasay City.

Contents 1 History 2 Personalities 3 Love Radio stations 4 Strengths of the Station 5 See also

[edit] History

Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcer Dante Luzon, which later became its station manager up to the time that the station reformatted to this present programming.

[edit] Personalities

• Chris Chuper (The official spelling of this air name; has an unofficial yet more acceptable spelling, Chris Tsuper, a take on "Christopher" and "Tsuper", a jeepney driver)
• Nicole Hyala (from "Kolehiyala", or female college student)
• Monsour Betero (from "sorbetero", or ice cream vendor)
• Sexy Terry (from secretary)
• Rey Porter (from reporter)
• Papa Jack (possibly from "padyak", a bicycle with a sidecar)
• Rico Pañero (possible from "compañero", judging from his intro. "Compañero was a personality on a TV show dealing with law)
• Tommy Tambay (from "tumatambay", loosely meaning loitering)
• Pinong (The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.)
• Kukurukuku [The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize yan!" (Does it have to be memorized?)]

[edit] Love Radio stations

Further information: Love Radio stations

[edit] Strengths of the Station

From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment. The jocks, despite earning criticisms from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names, were idolized to no end by the ordinary man on the street in every city that its stations are airing.

Another plus factor is the signal quality. Love Radio's signal involves a quadrophonic (4 channel) stereo sound that's heavy on the bass side of music, giving it an overwhealming presence. Its a sure come on even for radios of relatively weak quality, ensuring its popularity.

[edit] See also

• YES! FM
• DZRH
• Manila Broadcasting Company