520 (cigarette)

From Wikipedia, the free encyclopedia

You have new messages (last change).
For other uses, see 520 (disambiguation).

520 is a Taiwanese brand of cigarettes manufactured by the Taiwan Tobacco and Liquor Corporation (菸酒公賣局). The name 520 was chosen for the brand because it sounds similar to the words I love you when pronounced in Mandarin Chinese. It has a pink heart-shaped hole in its filter, which releases a distinct flavor. There is also a menthol variety.

The new cigarette brand was originally planned to be launched in Taiwan on May 20, 1999 to celebrate the anniversary of former president Lee Teng-hui's inauguration as Taiwan's first democratically elected president.[1] However, after receiving harsh criticism from several social and legislative groups, the Taiwan Tobacco and Liquor Corporation announced on May 13, 1999 that it had suspended the production of 520. The primary concern of the critics was that the cigarette brand was targeted at young people with its name, design and flavor.[1] Now 520 is only sold outside of Taiwan.

[edit] Reference

  1. ^ a b "NGO takes another swipe at TTWB's '520' cigarettes", Taipei Times, 2000-06-15. Retrieved on 2007-03-08.
Retrieved from "http://en.wikipedia.org../../../5/2/0/520_%28cigarette%29.html"