2Advanced Studios
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| 2Advanced Studios | |
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| Type | Limited liability company |
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| Founded | 1999 |
| Founder | Eric Jordan, Tony Novak and John Carroll |
| Headquarters | Aliso Viejo, California, United States of America |
| Products | interactive design |
| Employees | 25 (As of 2007) |
| Website | 2Advanced.com |
2Advanced Studios, LLC is an interactive design agency that creates rich media solutions for clients such as Ford Motor Company, Nintendo of America, Motorola, and O'Neill (brand). 2Advanced's services include design, development, rich media, video, 3D design, audio, identity, promotion and print. As of 2007, the company employs 25 people working at either the main campus in Aliso Viejo, California or their latest subsidiary in Tokyo, Japan.
In 2006, the company's website, V.3 "Expansions", was named the Most Influential Flash Site of the Decadereflecting the studio's prominent role and influence within interactive design.
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[edit] History
2Advanced Studios was founded in 1999 by Co-Founders Eric Jordan, Tony Novak and John Carroll.
In November 2003, 2Advanced.netwas launched. The division offered web hosting services from its on-site 6,750 sq. foot data center.
In 2006, 2Advanced Studios Japan was launched with the opening of a Tokyo-based office.
[edit] Website Releases
[edit] V1/V2 - Rebirth
Although there is no official archive of 2Advanced V.1, the 2A archive holds V2: Evolutions of Design Technology. Featuring animation created using then Macromedia Flash 5, Macromedia FreeHand, and Swift3D. The site was never fully stocked with experimental items, wallpapers, or other downloads featured in future 2A websites.
[edit] V3 - Expansions
Expansions was the first to include the 2A circle logo as well as the current company font. The website was primarily using Macromedia Flash 5 featuring a blue "expanding" theme with animated clouds. Included with this website were desktop wallpapers, a Winamp skin, t-shirts, and a demo reel. In addition, their portfolio, experimental, and accolades sections all received much more content than included with V2.
In 2006 Adobe and the Favourite Website Awards(FWA) hosted a series of community polls to name the "Most Influential Flash Site of the Decade" in honor of Flash's tenth anniversary. Almost 200,000 votes were cast and Expansions received the coveted title of The Most Influential Flash Site of the Decade.
[edit] V4 - Prophecy
Prophecy took advantage of newer technologies allowing enhanced 3D graphics and movements. The website featured a futuristic red space theme, including renders of water and ships. The transitions between site sections took advantage of the many features that were included in Macromedia Flash MX. V4 included a demo reel, enhanced portfolio/experimental sections, and a larger online store.
[edit] V5 - Attractor
Attractor became public on 2006-06-01. In late May, 2006 the V.4 website was gradually altered, giving the appearance of being damaged or destroyed, with various components ceasing to function and altered visuals and animations depicting destroyed equipment, fires and torn metal. This was generally accepted as a sign to most that a new site was on the way. On 2006-06-01 the company released 2Advanced V.5, codenamed 'Attractor'. Newer developments include an emphasis on highly detailed centerpieces, digital matte paintings created by CCO Eric Jordan; a new proprietary content management system; and various innovative techniques for increased Flash usability, such as the ability to bookmark and link to specific sections within a 100% Flash site and an XML data cache feature that optimizes the web site performance for high traffic.
