1960s in fashion

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The 1960s featured a number of diverse trends. It was a decade that broke with many fashion traditions that mirrored social movements during the period. Early in the decade, culottes were in style and the bikini finally came into fashion in 1963 after being featured in the movie Beach Party. Mary Quant invented the mini-skirt and it became the rage in the late 1960s. The hippie movement late in the decade also had a strong influence on clothing styles, including bell-bottom jeans, tie-dye and batik fabrics, as well as paisley prints. The Beatles and Timothy Leary popularized the Nehru jacket, which had a short-lived popularity.

Head coverings changed dramatically towards the end of the decade as men's hats went out of style, replaced by the bandanna if anything at all, and as men allowed their hair to grow long and the Afro became the hairstyle of choice for African-Americans. Women's hair styles ranged from beehive hairdos in the early part of the decade to very short styles popularized by Twiggy just five years later. Between these extremes, the chin-length contour cut was also popular. The pillbox hat was fashionable due almost entirely to the influence of Jacqueline Kennedy who was a style-setter throughout the decade.

The late '60s women's liberation movement also led some women to eschew the bra in an act of defiance against patriarchy.

New materials other than cloth (such as polyester and PVC) started to become more popular as well.

    1. John Lennon in 1964
    2. Make-up mogul, Estee Lauder with a cilent, 1966
    3. Princess Irene of Greece and Denmark chatting at Expo '67.
    4. A woman visiting a zoo, 1967
    5. Two young men at the woodstock festival, 1969
    6. An ad for wigs targeted at African Americans
    7. Biba mini-skirts
    8. A Johnny Cash show in Arkansas, 1969
    9. Ad for Schott NYC jackets, 1967

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Preceded by:
1945-1960
History of Western Fashion
1960s
Followed by:
1970s