WZBY
From Wikipedia, the free encyclopedia
 |
|
| Broadcast area | Sturgeon Bay, Wisconsin |
|---|---|
| Branding | "99.7 The Bay" |
| Slogan | "A Different Kind of Radio Station" |
| First air date | February 24, 1989 |
| Frequency | 99.7 (MHz) |
| Format | Variety Hits |
| ERP | 46,000 watts |
| Former callsigns | WQZZ-FM, WHET-FM, WGEE-FM, WLTM-FM, WLYD-FM |
| Owner | Midwest Communications |
| Website | www.997thebay.com |
WZBY, also known as 99.7 The Bay, is a Variety Hits outlet serving the Green Bay, Wisconsin radio market. The stations' frequency is 99.7 MHz on the FM dial with an ERP of 46 kW. They are owned by Midwest Communications and its COL is Sturgeon Bay, Wisconsin.
WZBY stands somewhat apart, at least in its area, in that the DJs identify each and every song and do not talk over the beginning or ending of songs like all of their competition does.
Contents |
[edit] History
WZBY had been WLTM during the 90s as a Soft AC "Light 99.7 WLTM". In the late 90s it began simulcasting with sister WROE in Appleton.
In 2001 it switched to Hot AC as "Magic 99.7" with syndicated Rick Dees in the morning. In March 2002, it switched once again, this time to Rhythmic CHR as WLYD "Wild 99-7" At this time their sister CHR station WIXX took a more adult lean. The rhythmic CHR format proved popular and Wild soon became one of Green Bay's top rated stations.
In fall 2004, Wausau sister station WOFM switched to rhythmic CHR as "Wild 94-7". The 2 stations initially shared the same automation logs. At the time of WOFM's flip, all of WLYD's airstaff was removed.
Both WLYD and WOFM ran the Wild format jock-less until February 2006 when WZBY was born. About a month later, WOFM flipped to the same format under the name "94.7 The Peak"
[edit] Airstaff and Presentation
All of the shifts on WZBY are voice tracked. There is no liners/imaging except at the top of the hour when a voice guy says "You're hearing a different kind of radio station (xylophone sound effect) W Z B Y (tone) 99.7 The Bay" at the top of the hour. Midwest's other "Guaranteed Music Variety" stations are the same.
An average hour on WZBY (and the other GMV stations):
- Top Of Hour Liner
- Song
- Song
- VT “99.7 The Bay Good morning/afternoon. I’m (DJ Name) thanks for listening to another hour of more music, less talk and guaranteed music variety.”
- Song
- Song
- VT: ID Past 4 songs, random comment, “Our music promise, ID all the songs for you, never talk over them, and play thousands of songs from over 4 decades of rock & roll. Music variety guaranteed. 99.7 The Bay”
- Song
- Song
- VT: Simple liner “Guaranteed music variety from yesterday and today. 99.7 The Bay”
- Song
- Song
- VT: “99.7 where we ID all the songs” ID past 4 songs. “You’re hearing a different kind of radio station. We have more music, less talk and guaranteed music variety. It’s our promise on 99.7 The Bay”
- Song
- Song
- STOPSET
- Legal ID ("WZBY Sturgeon Bay-Green Bay") and Weather
- “Music variety guaranteed. 99.7 The Bay”, “Guaranteed music variety from yesterday and today 99.7 The Bay”
- Song
- Song
- VT: ID past 2 songs “on 99.7”
- Song
- Song
[edit] Music
Music on WZBY consists of classic hits and oldies from the 60s and 70s, 80s hits, and 90s-Current Hot AC and some gold Soft AC. The format was created by Jeff McCarthy.
[edit] Other stations
The Guaranteed Music Variety format is also carried on:
- 95.7 KDAL Duluth, MN "95.7 The Bridge"
- 94.3 WROE Neenah, WI "94.3 The Bridge"
- 94.7 WOFM Wausau, WI "The Valley"
- 95.9 WWSY Terre Haute, IN "95.9 The Valley"
- 99.9 WIZD Stevens Point, WI "The Valley"
- 106.5 WQLR Kalamazoo, MI "106.5 The 'Q'"
[edit] External links
WHID 88.1/WRST 90.3/WHDI 91.9 | WRGX 88.5 | WVFL 88.9 | WPNE 89.3/WHND 89.7 | WORQ 90.1 | WRPN 90.1 | WPFF 90.5 | WOVM 91.1 | WSTM 91.3 | WEMY 91.5/WEMI 91.9 | WSHS 91.7 WLTU 92.1 | WAUN 92.7 | WOZZ 93.5 | WBFM 93.7 | WDOR 93.9 | WROE 94.3 | WZOR 94.7 | WKSZ 95.9 | WTCX 96.1 | WBDK 96.7 | WWWX 96.9 | WFDL 97.7 | WSRG 97.7 | WLKN 98.1 | WQLH 98.5 | WPKR 99.5 | WZBY 99.7 | WNCY 100.3 | WIXX 101.1 | WDTS 101.9 | WRKU 102.1 | WAUH 102.3 | WQTC 102.3 | WRVM 102.7 | WOGB 103.1 | WVBO 103.9 | WRLU 104.1 | WECB 104.3 | WXER 104.5 | WPCK 104.9 | WAPL 105.7 | WHBZ 106.5 | WJLW 106.7 | WFON 107.1 | WOCO 107.1 | WDUZ 107.5
