WTRU

From Wikipedia, the free encyclopedia

WTRU was a 5000 watt AM radio pop music station from the mid 1950s until the late 1970s, located in Muskegon, Michigan. Its frequency was 1600 kHz. Despite its weak signal, WTRU was once one of the most listened-to and most influential contemporary hit stations in Michigan.

Its slogan in its 70s heyday was 'The TRU spirit of America'. The station was marginalized when FM radio gained in popularity in the late 1970s.

They were also known as "the Big 16". During their later years, one of their DJs actually ran an FM-like program, called "Spectrum", late Saturday night, which rivaled the FM stations of the day (Led Zeppelin, Free, Grateful Dead, Joe Walsh, Traffic. etc.).

Technically, AM 1600 was a top 40 station once again in the late 1980s as WSNX-AM, a simulcast of WSNX-FM. Later the station became sports-talk WSFN and then adopted an urban contemporary format with the WMHG ("Magic") call letters. Today, the station continues with the WMHG calls and "Magic" name, but the format is now a pop standards/oldies mix from ABC Radio Networks known as "Stardust."

In the early part of the 21st century, a number of Christian music stations in North Carolina opened with the WTRU callsign.