WTIK

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WTIK

Durham, North Carolina
Channels	1310 (AM) analog
Affiliations	{{{affiliations}}}
Owner	{{{owner}}}
Founded	July 4, 1946

On June 10, 1946, Harmon Duncan signed on WDUK at 1310 AM with 1,000 watts. Only Durham's second radio station, WDUK's studios were located on Corcoran Street downtown and its transmitter site in northern Durham's Glendale Heights neighborhood, at the end of Leon Street.

Less than a month later on July 4, 1946, the Bull City's third radio station, WTIK signed on under the ownership of James Floyd Fletcher. Fletcher's father, Alfred James "A.J." Fletcher, was the founder/owner of Capitol Broadcasting Company, which had put WRAL 1240 AM on the air in Raleigh in 1939. At its sign-on, WTIK operated at 730 on the dial from studios downtown and an antenna on Ellis Road just south of the present-day Durham Freeway (NC 147) crossing. In 1950, the two stations merged operations: Fletcher's WTIK call letters were married to Duncan's 1310 spot on the dial.

In the 1960s, WTIK boosted their daytime power to 5,000 watts. Later in that decade, their Glendale Heights antenna site was targeted by a vandal, who clipped the guy wires of one of the station's three towers, bringing it down.

An ABC affiliate during the days of network radio, WTIK has, musically, run the gamut from MOR to rock and roll and later country, as one of the first stations in the state to embrace the format full-time.

Increased competition in that format from FM outlets forced WTIK to flip to the satellite-delivered Sports Entertainment Network in 1993, making the station the Triangle's first sports station. During this time, WTIK was owned by the Welch family's W & W Broadcasting of Salisbury.

While W&W were trying to sell WTIK in 1994, the station went dark for a time, but signed on again the next year with a mix of ministry with contemporary Christian music during the day and positive country music at night.

In 1997, "La Ke Buena" (The Great One) took to WTIK's airwaves, bringing another Spanish voice to the local radio scene.^[1]

In 2004, "Mi Gente" (My People) became the new handle for the Spanish programming heard on AM 1310, soon to be followed by the handle "La Rumba" in the summer of the same year.

The station was owned by Blacksburg, Virginia based Baker Communications until 2004, when a sale to New York-based Davidson Media Group was finalized.

In 2005, plans were announced for Spanish broadcaster Que Pasa to lease WTIK's air time for a contemporary Latin format to complement the regional Mexican moving from former sister station WDRU, 1030 AM, to WLLQ, WRTG and WGSB In the summer of 2005, the contemporary format debuted as "Que Pasa Mixx".^[2]

On April 1st, 2006, WTIK's black gospel programming moved to new sister station, WRJD, 1410 AM, allowing WTIK to air 24-hour Spanish language programming.