WSRS

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WSRS is a radio station broadcasting on 96.1 FM. The station is licensed to Worcester and is owned by Clear Channel. WSRS offers an adult contemporary music format focusing on the hits of the 1980's and 1990's. The station also mixes in occasional 1970's and 1960's big hits. The station also employs a moderate amount of current product.

[edit] History

WSRS began operation in 1941. By the late 1950's WSRS offered a Beautiful Music format playing mostly instrumental easy listening renditions of popular songs. They also would play an occasional vocalist. Knight Quality Stations would purchase WSRS from the Worcester Telegram & Gazette in 1963. Knight later purchased WSRS sister-station WTAG, in 1987.

The station continued to offer an instrumental based easy listening format well into the 1980's. By then though, WSRS began mixing in softer adult contemporary songs into the format. By 1982 WSRS was playing about one vocalist per quarter hour. Half were adult contemporary/baby boomer oldies artists and half were standards artists. By 1984 the station was about half vocal and half instrumental. By 1985 WSRS evolved into more of a vocal based easy listening format with the intrumentals eliminated except for hits such as Music Box Dancer, Chariots Of Fire, Rise, Summer Place, etc.

In 1986, WSRS cut back on standards artists and evolved into more of a soft adult contemporary format. By 1989, the station began mixing in a lot of soft songs by what were then Hot AC artists. They also added Motown 60's hits and more uptempo songs by that time period. They still played almost no current product.

By 1994, WSRS would evolve into a mainstream adult contemporary station. In the 1998 WSRS was sold to Capstar Broadcasting. In 1999 as a result of a merger with Chancellor Media WSRS was then owned by AMFM Broadcasting. In a 2001 merger, WSRS would become owned by Clear Channel Media.

**WSRS**
City of license	Worcester, MA
Broadcast area	Central Massachusetts
Slogan	Worcester's Lite Rock
Frequency	96.1 MHz
Format	Lite Rock Adult COntemporary
ERP	16,500 watts
Class	B
Owner	Capstar TX Limited Partnership (Clear Channel Group)
Website	[1]