WSKY-TV

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WSKY-TV
Image:Wsky.gif
Manteo, North Carolina
Branding Channel 4 Hampton Roads
Slogan What to Watch
Channels 4 analog,
none digital
Affiliations Independent
Owner SKY Television LLC
Founded 2001
Call letters meaning The word SKY (also former moniker)
Former affiliations none
Website http://www.4hamptonroads.com/

WSKY-TV, which launched in September 2001, is a full-power/full market independent station serving the Norfolk-Portsmouth-Newport News, VA television market (DMA) and the Outer Banks of North Carolina. The station, which is part of the Hampton Roads market, broadcasts on Channel 4 and is licensed to Manteo, North Carolina. Its analog transmitter is located five miles west of Kitty Hawk. Despite the callsign and former moniker, it is not affiliated in any way with British Sky Broadcasting of the United Kingdom, nor its parent company, News Corporation (who also owns the Fox network).

The station's analog signal is expected to sign-off prior to the end of 2006 when the Digital signal (also on 4) will sign-on from a new tower being constructed on the Virginia/North Carolina border. WSKY has some challenges covering the Northern most area of the metro (Williamsburg, Newport News, Hampton) on its current analog signal; that will be remedied with its new DTV tower. WSKY is carried on Cox Communications Hampton Roads, Hampton Roads' on channel 4, as well as 2 Charter systems in the DMA, Adelphia and Time Warner Cable services, Dish Network, and DirecTV.

While the morning programming consists of mainly infomercials, the day, afternoon, and evening programming consists of local first run entertainment/news, sitcom/drama reruns (both syndicated and non-syndicated), and movies. WSKY also offers a fair amount of first-run syndicated programming, as well as major league and NCAA sporting events.

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Before its fall 2001 launch, channel 4 on Cox Cable housed LNC or Local News on Cable, WVEC-TV's 24-hour news station. When WSKY launched, LNC moved up to channel 5 on Cox Cable lineups.


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