WRVA-FM

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**WRVA-FM**
City of license	Rocky Mount, North Carolina
Broadcast area	Rocky Mount, North Carolina Greenville, North Carolina Research Triangle Area of North Carolina
Branding	100.7 The (New) River
Slogan	"It's All About The Music"
Frequency	100.7 (MHz)
Format	Classic Rock
Power	100,000 kw
Owner	Clear Channel Worldwide
Website	www.1007theriver.com

WRVA-FM "100.7 The (New) River" is a classic rock radio station that serves the Raleigh-Durham market of North Carolina. Even though its studios are located at Smoketree Court in Raleigh, its city of license is in Rocky Mount and its signal also covers a considerable chunk of the Eastern North Carolina market. WRVA-FM is owned and operated by Clear Channel Worldwide, whose sister stations include G105, 106.1 the Rooster, and Sunny 93.9.

Even though it shares the same call letters as fellow Clear Channel station WRVA-AM out of Richmond, Virginia, the station is programmed completely independently; Richmond is approximately 170 miles from Raleigh. The -FM suffix had to be attached to the call letters to avoid any confusion.

[edit] History

Prior to its sign-on in November 2004 as a Mainstream Alternative station, it was best known as WTRG-FM and went by the handle "Oldies 100.7" in a nod to the type of music the station had been playing beginning in 1989. Prior to that, WTRG was a mainstream Adult Contemporary station for a couple of years after expanding its signal coverage to include the Triangle area.

On October 6, 2006, sister station WRDU abandoned its longtime rock format for country music. WRVA-FM has since taken WRDU's place in the Clear Channel Raleigh stable as the market's Classic Rock station.

[edit] External links

This article about a radio station in North Carolina is a stub. You can help Wikipedia by expanding it.

FM radio stations in the Raleigh-Durham-Chapel Hill/Research Triangle Park market (Arbitron #43)

By frequency: 88.1 | 88.9 | 89.3 | 89.7 | 90.7 | 91.5 | 92.5 | 93.9 | 94.7 | 96.1 | 96.9 | 97.5 | 99.9 | 100.7 | 101.1 | 101.5 | 102.9 | 103.5 | 103.9 | 104.3 | 105.1 | 106.1 | 107.1 | 107.9